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| Marketing tips for accountants |
| Explore
Vertical Markets |
Accountants
are marketing business to business services and therefore
have a choice of routes. They can market their products
to companies that go across all business types (horizontal
markets) or they can focus on the individual needs
of specific business types (vertical markets). Think
about your local area, your own expertise –
can you develop a vertical market? |
| Know
your Competition |
Competition in the
accountancy profession can take many different forms
including: competition by size, competition from specialists,
competition by market focus and competition by technology.
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| Understand
your clients |
Understand what
you clients want from their accountant. Information
is readily available in your own customer records
that can help you identify your own clients needs.
For example what do your own clients annual reports
or year-end accounts tell you about them? What are
their plans for growth, what are their success factors,
what problems do they have for which you have a solution.
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| Utilise
Telephone Interviews |
Telephone interviews
are a quick and cost effective way to obtain opinions
from a sample of your clients. Use client research
to assess your clients response to your services and
to identify areas of improvement. |
| Write
a Business Plan |
| How
many of your clients have a written business plan?
Identify those who don’t, then identify those
who you can help to write one. |
| Editorial
is king!! |
| Editorial
provides free advertising and practice credibility,
when did you last send out a press release? |
| Build
Strong Client Relationships |
| The
stronger the relationship you have with your clients,
the more opportunities you have to influence their
future direction and the success of their business.
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For further information on how we can assist
you with marketing your practice, please contact us on 0121
355 4774 or email info@je-consulting.co.uk
or send us an enquiry.
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