The simple answer is "everywhere." Because, direct mail enhances and supports all marketing efforts, from advertising, public relations, selling, market research, distribution and of course the Internet and all electronic media.

Within the first three seconds of a new encounter, you are evaluated… even if it is just a glance.

As a business owner, you are savvy enough to know that branding isn't just for large multinational corporations. However, when it comes to branding there is still too much attention given to colours and designs and not enough given to achieving brand power. Visibility and repetition are the keys to success and can even overcome average designs.

Most of us have found ourselves in awkward situations where we, or others, said something that ground communications to a halt. Or, we've left a meeting wishing we'd said more to advance our position but couldn't find the appropriate transition to continue making our points.

One of the most noticeable changes in City life in the past decade has been the willingness of professional firms to put themselves about. When I started in this business, accountants, lawyers, chartered surveyors and actuaries were not even allowed to advertise.

Is Search Engine Marketing cost effective enough to increase profits for B2B marketers? As you know, B2B transactions differ from most consumer transactions because these decisions require coordination between a number of different personnel before the final transaction is made. Therefore, the process requires a period of time between researching the product and placing the order. It’s an ongoing rather than snap decision.

Analysing your web traffic statistics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data.

In creating your logo and brand identity, never overlook the importance of choosing the right colour. When a customer looks at a logo, his/her mind goes through a sequence of visual perception. The brain first reads shape, then colour, then content. So theoretically, the colour in your logo is more recognized and potentially more powerful than the company name or tagline.

1. Does it follow the "Five-Second Rule"?
   
   Can readers immediately figure out what you're selling? You really have only three seconds - because it takes two seconds to turn the page and they will. Busy readers won't struggle to figure out your pitch. The Rule: You have a total of five seconds to show them - clearly - what you're selling.

In this article, you will find information about:

Podcasting is quickly becoming a buzz word among marketeers. So what is podcasting?

Email stationery consists of an HTML template which fits into your Outlook or Outlook Express package.

Have you ever considered the benefits of having a CD Brochure instead of the usual and sometimes boring, glossy brochures that most firms produce?

Google Local http://local.google.co.uk/ is a map based service finder which could help you improve your search engine rankings

The Niche Market is a shy creature. It hides away, watching for the opportune moment to leap into your spotlight when its name is called. Then it comes running. It's very friendly and loyal when you get to know it. But treat it like any other creature or call out the wrong name and it runs away again into the shadows.

Many people seem to believe that selling is the province of people with the “gift of the gab”. Oddly enough, nothing could be further from the truth. Whilst a sales person needs to be a good presenter, which can involve talking, it is more important that they be a good communicator.

Have you ever fallen asleep when listening to a speech or presentation?

Sometimes a little nap during a presentation can boost your energy for the rest of the day. Speakers- if you want to be the one to send your audience to sleep, so they will be fully alert for other people’s presentations follow these ten tips.

The art- or is it science? - of PR has long mystified many people. The latest candidate for cheesiest press release of the year comes from Worcester.

In study after study, customers have stressed that, regardless of the sender, they’d rather not see adverts.

You’re at a networking event. The stranger next to you strikes up a conversation.

It only takes a few minutes before you realise: “This person’s completely self-absorbed.” No matter how hard you try, every topic leads back to them. Soon, you find yourself inching away.