The art- or is it science? - of PR has long mystified many people. The latest candidate for cheesiest press release of the year comes from Worcester.

‘Midlands solicitors defy the ageing process’ was the headline. ‘Leading Midlands based solicitors Thursfields have achieved the ultimate dream of successfully defying the ageing process. The 15 partner-strong firm have…. now achieved the appearance of eternal youth despite being over 128 years old.’ So what has allowed them to achieve what only Hebe in Greek mythology, Juventas in Roman lore, and Peter Pan have thus far managed? ‘Their secret is the development of a brand new, youthful corporate image, whilst still maintaining the traditional values and work ethics synonymous with Thursfields.’

Article spotted in a Midlands Business Magazine.