A press release is a piece
of information released to the press, television or radio
journalists, which is published or broadcast as a piece of
news.
Press releases can cover a wide
variety of topics including:
- Information on new products
or services.
- Information on developments in the business.
- News of appointments or promotions.
PR won’t just happen,
you have to work at it and execute a structured PR plan that
fits with your marketing objectives. There are many tools
for publicity which include:
- News releases
- Feature stories and interviews
- Exclusives
- Opinion pieces
- Photos
- Speeches or appearances at seminars and events
- Online chats and forums
- Community involvements
- Lobbying activities
- Social activities
There are two elements to a
Press relations plan which include what you want to communicate
and a hook to make it newsworthy and interesting. Here are
some ways you could communicate with the press:
| - |
Prior to a product
launch or promotion of a new service, submit sneak previews
to the press. |
| - |
Find a good spokesperson to help promote your product. |
| - |
Find the right angle for your press release. |
| - |
Include both trade and consumer press. |
| - |
Build the excitement by finding a new twist on the information. |
| - |
Offer co-sponsorships for media to events you are planning. |
| - |
Build your newsworthy information on your products
positioning. |
| - |
Develop an interesting and fun
idea centered around your product’s release. |
How can JE Consulting
help you with PR?
How to get your firm
published in the press
If you want to raise the profile
of your practice with clients, prospective clients and introducers
of work we can help.
JE Consulting specialise in
press relations for accountancy firms of all sizes.
Our job is to make sure that
you receive regular, positive press coverage in your local
newspapers and business journals.
Through a team of experienced
press people your firm can benefit from:
| - |
Regular press releases,
written expertly for you by our in-house copywriters. |
| - |
A constant source of
newsworthy press release ideas, fully researched and
technically accurate. |
| - |
Mature and enthusiastic
press release follow up with your local editors. |
| - |
Regular press coverage
in your local newspapers and business journals on a
wide variety of issues: |
| |
- |
Practice News |
| |
- |
Changes in legislation |
| |
- |
Commissioned articles on business issues |
| |
- |
Opinions and comment |
"It is hard to imagine
running our practice without JE Consulting".
"They are a proactive
firm who are always looking into ways in which we can promote
ourselves better".
Contact us for more information
about this unique press service for accountants. Our service
is cost effective and can be tailored to suit budgets of all
sizes.
|
