Events provide an opportunity
to bring clients, prospects and suppliers together in a social
or business environment.
Seminars and events are important
in a number of business environments:
| - |
To provide a launch platform for a new product
or service. |
| - |
To impart information to a selected audience. |
| - |
To establish a presence in a new market. |
| - |
To demonstrate products and services. |
| - |
To demonstrate professional expertise in a particular
area. |
| - |
To re-enforce the business position in the marketplace. |
The main types of events you
could consider are:
| - |
Seminars/conferences |
| - |
Presentations |
| - |
Exhibitions |
| - |
Roadshows |
| - |
Customer events |
| - |
Distributor events |
Seminars/conferences
At a seminar, a number of speakers make presentations to the
audience and may participate in a question and answers session.
In deciding what form the seminar should take, you should
consider the following points:
| - |
Will the audience
include the type of business and the target audience
you want to reach? If you are inviting the delegates,
you can decide who to target. |
| - |
Does the seminar have a theme and
programme that corresponds with your business values?
For example, can you deliver a service based on the
content of the event. |
| - |
Does the seminar have the right
degree of authority? Can you bring in a speaker that
adds credibility or value to the presentation you are
making. |
How can JE Consulting
help you with Seminars and events?
If you want to implement a seminar
and events programme into your marketing plan we can help.
JE Consulting specialise in
producing seminars and events for accountancy firms of all
sizes.
Through a team of experienced
seminar managers your firm can benefit from:
| - |
Structured presentations
that are appropriate to your target audience. |
| - |
Event management which includes
venue sourcing, equipment and invitations. |
| - |
Presentation content including
writing and designing your presentation slides. |
| - |
Presentation training and help
with public speaking techniques. |
For more information about this
unique seminar management service for accountants just click
here. Our service is cost effective and can be tailored
to suit budgets of all sizes.
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