A recent report which looked into the social media and social networking habits of adults within the UK, has revealed that over the last twelve months use of such platforms has increased; providing a clear indicator to businesses the importance of adding online marketing to their communications and marketing strategy. Continue reading
When it comes to social media, one area which always proves to be a hot topic is that of “outsourcing”. This debate was once again brought to our attention when pointed in the direction of a blog which states that you should “never ever outsource your social media.” Continue reading
On March 21st 2013, the social networking site Twitter turned seven – and over the last seven years, since co-founder Jack Dorsey sent the first ever tweet, an automated message which simply read “just setting up my twttr” – Twitter has grown into a powerful online marketing tool. Continue reading
As the race to rank as highly as possible on Google continues to hot up on a daily basis, and more businesses begin to see the power and importance a strong web presence can have in attracting clients, the lines between what is considered “white hat SEO” and “black hat SEO” have become blurred. Continue reading
Earlier this month LinkedIn reached – and passed – the two-hundred million user mark; with users of the site being represented in over two-hundred countries and territories; not to mention in over nineteen different languages. Continue reading
As the year quickly comes to an end it is understandable that many professionals will be reflecting on practices which they have undertaken, over the last twelve months, in a bid to evaluate their progress ready for making improvements in 2013. Continue reading
Over the last twelve months there have been a number of changes and discussions relating to social media. Whilst Facebook has experienced difficulties with its floatation on the stock exchange, and Twitter – or more correctly a handful of its users – have been at the forefront of libel cases; LinkedIn has slowly yet surely been working to ensure it makes the experience of using the social network easier for all concerned. Continue reading
When you operate in a competitive business environment, it is important to stay sharp on every front; that includes making the most of social media to get the right message out to the right people, which can strengthen your presence in the market. Continue reading
It is well known that “everyday is a school day”, especially when it comes to social media marketing, as the industry is constantly growing and changing. Continue reading
Measuring success on any social media platform, whether it’s LinkedIn, Facebook, your company blog or Twitter can be difficult; as the success will depend on what you as a professional want to achieve from having a social media presence. Continue reading