Reading Room
Internet Marketing Trends 2009/10
Trend 1: Recession Marketing
Expect to see a lot more marketing messaging related to the recession. Don’t be surprised to see lots of offers that “save you money” throughout the year. With fewer purchasing pounds available, how will your marketing message be distinctive and stand out?
Trend 2: Internet Marketing-palooza
Due to its cost-effectiveness and inherent measurability, expect many more small businesses to take Internet marketing seriously in 2009. This includes everything from email marketing, pay-per-click advertising and social networking, to increased investment in websites, microsites and custom landing pages.
Trend 3: The Customer Voice
Customers are demanding a voice in your business, or they will seek alternative solutions. Think forums, blogs, feedback forms, etc.
Trend 4: Video Marketing
Many studies show that adding videos to a website increases traffic and time-on-site. Look for a major increase in online videos in 2009/10. If your website does not yet have any videos, look to add them this year, but be sure that they are relevant and useful to your target audience. Look for interactive video technology in 2009, through which users can click on elements within the videos to be taken to associated content and microsites
Trend 5: Blogging
Look for blogging to continue its growth. The barriers to entry in blogging are so low, expect many more small businesses to launch their own blogs in the coming year.
Trend 6: Social Marketing
Small businesses have been relatively slow overall to embrace social marketing. With greater virtualisation of social media and social networking websites, expect more small businesses to get involved in targeted environments where ROI will be easier to achieve.
Trend 7: Mobile Marketing
It feels like everyone has an iPhone or other similar type of digital mobile device these days. Mobile marketing will finally realize its potential in 2010, especially for local businesses such as restaurants, movie theatres and just about anyone targeting Generation Y.
Trend 8: Behavioural Targeting
Expect online ads to become behaviourally based. Many new behavioural advertising networks will become available in 2009, some serving dynamically generated images and messages based on each user’s online behaviour.
Trend 9: Behavioural Analytics
Complementary to Trend 8, expect the world of measurement and web analytics to take a behavioural turn as well. This means measuring not only which pages people visit on your website, but more importantly why they do so.
Trend 10: Widget Marketing
Widgets (tiny, interactive Web applications) are relatively inexpensive to develop, and they can be an effective way to ensure that your customers spend more time with your brand on an ongoing basis. What widgets will you deploy in 2009/10 that will save your clients time, help them get things done, or simply provide them with useful information?
Trend 11: Innovation
With the recession will come a greater intensity of competition for the fewer available purchasing pounds. With this will bring a surge of creativity and innovation in the online marketing world. Do not let your competition out-innovate you.
Trend 12: Back-to-Basics Marketing
Expect less fluff in 2009/10, and more marketing messages about how companies solve problems for their customers. Be sure that you understand how your business solves real-world problems, and then clarify that in your marketing messaging.
Action Plan
Is your business ready? Based on the above Internet marketing trends, explore and define ways that your small business can leverage the opportunities in the upcoming marketing landscape so that your company grows and you achieve your 2009/10 business objectives.
For further information, please contact us on 0121 355 4774 or email
info@je-consulting.co.uk or send us an enquiry.
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