Reading Room
Is Your Company being talked about?
The web has enabled on-line and live discussion and debate through blogs, social networking sites and consumer review sites which give a powerful online voice to consumers. This content can then be made available to hundreds of thousands of internet users through blogs and social networking sites which include Face Book, Twitter and MySpace.
This internet chatter or ‘buzz’ can effect the reputation of a company, a product or a brand either positively or negatively depending on what’s being said.
Search engines like Google give high rankings to sites that regularly update their content and have a lot of inbound links which often results in blogs performing well.
Negative sentiment can be displayed in a blog near to, or even above, your own site on a search engine results page.
So, It is important to monitor online buzz in order to:
- Identify and amplify positive sentiment to increase online reputation
- Identify and respond to negative sentiment
Dealing with negative sentiment
If it’s true…
o Don.t ignore or hide
o Participate in the discussion and be honest
o Add response to your web site
o Issue statement addressing what has been done
o Engage crisis communication expert with CGM (consumer generated media) experience
If it’s not true…
o Politely request blog, forum, news site owner remove or retract
o Consult a lawyer
o Contact other blog and forum owners with correct information
o Ask them to consider publishing your response
o Add statement to your website . work with a search engine optimization consultant to ensure all content has been optimized and will achieve top search rankings
Social media marketing and reputation management is a growing industry.
To manually check the millions of websites and blogs for references to a particular person or company would be impossible but there a number of companies/tools that help.
Market Sentinel
Google Alerts : Anyone with a Google account can sign up for Google alerts and it is free. Entering a keyword or keywords will result in receiving email alerts whenever there are references to those words in the news.
For further information, please contact us on 0121 355 4774 or email
info@je-consulting.co.uk or send us an enquiry.
As no two practices are ever
the same, our services are tailored
to meet
your specific needs.
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