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Build Support for Your Brand with Online Marketing via Social Media
Over the last few years social media has played an important role in how a business interacts with its customers. Long gone are the days where contact could only be made via a telephone call during office hours or by sending a letter in the post. Instead, consumers can interact with businesses and vice-versa 24 hours a day, 7 days a week, 365 days a year; and it looks as though this regular online marketing and interaction with consumers is paying dividends for brands who take part.
Making the Most of Social Media at Events
Social media is increasingly becoming an integral part of conferences and other business orientated events in order to extend audience participation. Conferences can also reach a wider audience through the streaming of feeds direct from a conference through Twitter, Facebook and other popular social networks.
Privacy changes on Facebook
Facebook recently launched their biggest overhaul on privacy settings on the social media network. The social network has in the past received criticism for making changes to members’ privacy settings without notification.
Will Google+ finally crack the social media curse for Google?
For a long time now Google has tried again and again to crack the social media code. As Facebook and Twitter continue to pioneer in the social networking world, is Google’s latest attempt, Google+, offering users something different?
Referral Key: The new LinkedIn?
First came Myspace, followed by Facebook, then came LinkedIn and last but not least, Twitter. Each social networking site is incredibly popular in its own right and they each provide a different social media service.
Making The Most of LinkedIn
LinkedIn, the social networking site for professionals, has been valued at £2.63 billion after selling shares at the top of an already-raised price range in its first public offering.
Google Gets Social
Google is set to give Facebook a run for its money with new claims surfacing that the world’s largest search engine will launch their very own social network site.
Clampdown on Online Adverts
The freedom for companies to make ‘false promises’ to consumers online is about to become a great deal more regulated.
Tweet with Care...
Be careful what you write, as it was announced this week that anything posted on Twitter is legally public and publishable, at least in the UK.
Advertising watchdog tackles online marketing
The Advertising Standards Authority (ASA) has begun a media advertising campaign to raise awareness of the forthcoming extension of its remit.
Sharing content on LinkedIn
While word of mouth has always been important within business, it is the cornerstone of the social media world, enabling companies to reach out to new audiences and stay up-to-date with the latest industry news and trends.
The importance of a social media strategy
While many businesses were reluctant to engage with social media last year, they now recognise the importance for firms in all sectors to use such tools to develop an online presence.
Follow-up is simple — so why isn't it easy?
Doing a good job at follow-up is a piece of cake. You just capture every lead or potential referral partner you run across, then place a call or send them something, or both. If you don't make a sale right away, you calendar them for the next follow-up and do the same thing again. Pretty straightforward, isn't it? So why is follow-up such a problem? Here are the four most common reasons:
Social media in the spotlight
Social media used to be about keeping in touch with friends, swapping gossip and sharing photos. Now it’s also a serious marketing tool for firms that mean business.
50 Ideas on using Twitter for Business
We really can’t deny the fact that businesses are testing out Twitter as part of their steps into the social media landscape. You can say it’s a stupid application, that no business gets done there, but there are many business owners that can disagree and point out some business value.
First Steps
Key Marketing Trends – what should be part of your strategy for the next 12 months?
1. Transparency and trust are paramount. Clients have lived through a variety of negative events throughout the past decade, and they're no longer willing to accept anything another business tells them. Brands that embrace the loss of naïveté and make a concentrated effort to be honest and open in their marketing communications will generate positive consumer responses, which can lead to brand loyalty and brand advocacy. Building trust is important and once you've earned it, you need to make sure you keep it. In other words, transparency and trust are not a one-time thing. They're an ongoing effort.
Should You Consider Changing Your Logo?
Whether it's to revitalise a struggling business or just to modernise a bit, sometimes a business owner will feel the need to change the company logo. Your logo is what defines you as a company; it's what your customers and the public will associate with your name and product and usually recognise more readily than a name or slogan.
Are you a LinkedIn Dropout?
This article is meant to give you an insight of one of the better B2B online social networking sites at the moment. According to the information presented on the site, this site gathers around 19 million registered users, representing 150 industries. LinkedIn s now considered to be the fastest growing business networking site and it offers a wide range of benefits.
From Direct Mail to Digital Marketing
Digital marketing is the practice of promoting products and services using digital distribution channels to reach clients in a timely, relevant, personal and cost-effective manner.
Marketing books
Here are some of the best marketing books I would recommend reading in 2010:
Considering Webinars?
With virtual offices and webinars gaining ground rather rapidly in a business world enamoured of the Internet as well as speed, reach, and lowering costs, it's probably a good idea to know how to host a successful webinar.
Marketing Through Recession – TO CUT OR NOT TO CUT
Let's set one thing straight right from the start: In a recession, you can't not cut—no matter how many articles claim that marketing budgets shouldn't be slashed. That battle is lost, so let's focus on the war. According to some experts, that means making sure the cuts you make have long-term, strategic thinking behind them. Some of the tips they offer:
Mobile Enabled Websites – what you need to know
Most mobile phones are equipped with web browsers which allow you to view websites as you would on your computer, just in a smaller screen. Since late last year there has been quite a surge in the interest to redevelop consumer focussed websites to a mobi site platform. This platform allows the website to be flexible to view normally on your computer and transcend equally to view via mobile web browser. Sites that you are already familiar with that make use of this include Facebook, Twitter , Google, BBC and a plethora of others.
Plan for Profit in 2010
This time of year we should be spending time looking ahead. We should be thinking what we want for our businesses in 2010.
The Business benefits of Social Networking Sites
Businesses of all types and sizes can greatly benefit from social networking sites in many ways. Small businesses to large businesses alike are looking for ways to work social networking into their business plan and marketing plans.
Online PR: When 'fluffy' met 'techie'
The digital revolution is transforming the role of PR in B2B marketing – long labelled by cynics as the 'fluffy' and unmeasurable part of the marketing mix. In this article we examine the role and potential of online PR techniques and look at how it is fast becoming a critical technique.
Internet Marketing Trends 2009/10
Trend 1: Recession Marketing
Expect to see a lot more marketing messaging related to the recession. Don’t be surprised to see lots of offers that “save you money” throughout the year. With fewer purchasing pounds available, how will your marketing message be distinctive and stand out?
Why Everyone Needs a Professional Network
Many people make the mistake of thinking that networking is something that only people who work in the business development need to worry about. Even though this is a common misconception, the fact is that it just is not true. No matter what line of work you are in, it's important to cultivate relationships with likeminded professionals that you can help, and who may also be of assistance to you at some point in your career.
Is Your Company being talked about?
The web has enabled on-line and live discussion and debate through blogs, social networking sites and consumer review sites which give a powerful online voice to consumers. This content can then be made available to hundreds of thousands of internet users through blogs and social networking sites which include Face Book, Twitter and MySpace.
Reputation Management: How to Manage Your Reputation Online
If you've ever Googled your name, you know how important managing your reputation online can be. Each day, thousands of individuals are searching online for information about others simply by searching on Google or other leading search engines. With information being so readily available, managing your reputation is more important than ever.
How to love Complainers!
There are three things you don't know about handling complaints.
One Survey Question
Detailed study determines survey question that is the best predictor of future purchase behaviour.
10 Tips to Help Your Audience Fall Asleep
Have you ever fallen asleep when listening to a speech or presentation?
Sometimes a little nap during a presentation can boost your energy for the rest of the day. Speakers- if you want to be the one to send your audience to sleep, so they will be fully alert for other people’s presentations follow these ten tips
A 15-Point Checklist for Your Ad
- Does it follow the "Five-Second Rule"?
Can readers immediately figure out what you're selling? You really have only three seconds - because it takes two seconds to turn the page and they will. Busy readers won't struggle to figure out your pitch. The Rule: You have a total of five seconds to show them - clearly - what you're selling.
Don't Think Branding. Think Brand Power
As a business owner, you are savvy enough to know that branding isn't just for large multinational corporations. However, when it comes to branding there is still too much attention given to colours and designs and not enough given to achieving brand power. Visibility and repetition are the keys to success and can even overcome average designs.
Do You Make Your First Impression Your Best Impression?
Within the first three seconds of a new encounter, you are evaluated… even if it is just a glance.
Get Me On Google!
In this article, you will find information about:
- Google PageRank
- Search engines & keyword significance
- Googlebots and freshbots
- Optimizing your pages
- Content updates: ‘a page a day will send Google your way’
Google Local
Google Local http://local.google.co.uk is a map based service finder which could help you improve your search engine rankings.
How Customer-Focused is Your Website?
You’re at a networking event. The stranger next to you strikes up a conversation.
Interactive CD-ROM Brochures
Have you ever considered the benefits of having a CD Brochure instead of the usual and sometimes boring, glossy brochures that most firms produce?
Own a Colour
In creating your logo and brand identity, never overlook the importance of choosing the right colour. When a customer looks at a logo, his/her mind goes through a sequence of visual perception. The brain first reads shape, then colour, then content. So theoretically, the colour in your logo is more recognized and potentially more powerful than the practice name or tagline.
Professional Firms are Scared to Talk
One of the most noticeable changes in City life in the past decade has been the willingness of professional firms to put themselves about. When I started in this business, accountants, lawyers, chartered surveyors and actuaries were not even allowed to advertise.
Relevant Marketing
In study after study, customers have stressed that, regardless of the sender, they’d rather not see adverts.
Simple Techniques for Media Interviews
Most of us have found ourselves in awkward situations where we, or others, said something that ground communications to a halt. Or, we’ve left a meeting wishing we’d said more to advance our position but couldn’t find the appropriate transition to continue making our points.
The Importance of Search Engine Optimisation/Search Engine Marketing in business to business services
Is Search Engine Marketing cost effective enough to increase profits for B2B marketers? As you know, B2B transactions differ from most consumer transactions because these decisions require coordination between a number of different personnel before the final transaction is made. Therefore, the process requires a period of time between researching the product and placing the order. It’s an ongoing rather than snap decision.
The Mysterious Niche Market
The Niche Market is a shy creature. It hides away, watching for the opportune moment to leap into your spotlight when its name is called. Then it comes running. It’s very friendly and loyal when you get to know it. But treat it like any other creature or call out the wrong name and it runs away again into the shadows.
The Science of Selling
Many people seem to believe that selling is the province of people with the “gift of the gab”. Oddly enough, nothing could be further from the truth. Whilst a sales person needs to be a good presenter, which can involve talking, it is more important that they be a good communicator.
Understanding Your Web Statistics
Analysing your web traffic statistics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data.
What is Email Stationery?
Email stationery consists of an HTML template which fits into your Outlook or Outlook Express package.
What is Podcasting?
Podcasting is quickly becoming a buzz word among marketeers. So what is podcasting?
Where does Direct Mail fit into the marketing plan?
The simple answer is "everywhere." Because, direct mail enhances and supports all marketing efforts, from advertising, public relations, selling, market research, distribution and of course the Internet and all electronic media.
Your Business Card is a Marketing Tool
You’re at a networking meeting and someone asks for your business card. You hand them a fairly typical card with your practice’s name, your name and title, and contact information on it. What happens next? Do they get in touch with you? Do they become a client?
For further information, please contact us on 0121 355 4774 or email
info@je-consulting.co.uk or send us an enquiry.
"JE Consulting have been an integral and important part of our successful marketing effort over the past few years. They have been a huge support to us and we find them easy and enjoyable to work with, always providing a professional and personal service. Highly recommended!"
Russell Black - Managing and Marketing Partner, Glazers Chartered Accountants
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