Reading Room

10+ Reasons Why Every Business Should Have a Blog

Having a blog helps you create more content on your site, which often leads to more pages showing up in Google search result and every new blog post is a potential source for inbound links to your site.

What Marketers Can Learn From Crush It by Gary Vaynerchuk

Crush It! by Gary Vaynerchuk is a business book about how to be successful from Gary's perspective. Gary Vaynerchuk has built one of the strongest personal brands on the internet with his successful Wine Library TV video show and a Twitter following of over 800,000 (@garyvee).

Where Toyota’s Marketing Went Wrong

Tom Asacker argues that Toyota lost its way when it shifted its focus away from an obsession with making quality cars and more towards the numbers and the stock maket. That loss in focus by the company may now result in a loss of focus in the mind of the consumer.

Best Marketing Career Advice From 10 Top Marketing Minds

This book asks top minds in marketing what the best marketing career advice they have ever received.

7 Things Marketers Can Learn From Apple

Whether you love them or hate them, Apple has been one of the greatest business success stories of our time and it can be argued that most of their success is attributed to their marketing.

Create Valuable Marketing: The Next Evolution of Marketing

In The Next Evolution of Marketing, Bob Gilbreath describes an alternative approach to marketing called "marketing with meaning", in which marketing becomes a product or service in of itself that people choose to engage with.

Do Small Businesses Need Marketing Research?

Do small businesses need marketing research? According to the new book More Guerrilla Marketing Research they should consider the benefits. Some of the benefits that the book describes are: Finding out what will get your customers to buy more often Knowing what will get customers to buy from you more frequently can help you increase revenues by taking actions to encourage repeat purchases from existing customers.