Advertise the specific BENEFITS that your business provides for clients -- instead of telling how much you charge and what services you provide.

The more your sales is system tailor-made for your industry and your own business, the better it will work.

Sales Tip: It is YOU who should be asking questions, not the prospect. If you ask questions in a pleasant manner and have a reasonable excuse to do so, you will control the conversation.

Qualify your prospects - you need to know you are talking to the Decision Maker.

Never put your competition down because if you agree to downgrade another supplier you will actually lower the value of yourself, too, in the eyes of your prospect.

The more you get your prospect talking and you LISTEN, the better they will like you.

The more you believe that it is impossible to get prospects, the less you try to get prospects... leaving the field open for others.

Get your clients to recommend you to others, your client is guaranteeing that you ARE a good choice.

You need to know what problems are REAL to your target group in order to offer them a solution they'd be interested in.

Set your sights on a reasonable goal, there's always the possibility you'll reach it or even exceed it.