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The competition (or lack
of it), your product or service faces. If you have a “one
of a kind”, then the higher initial price may be palatable
to clients. |
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The sensitivity of your clients to pricing
for your type of product or service. |
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The price elasticity (the lower the price
the more you sell and vice versa). Keep in mind what you have
to sell in order to make a profit, and then chart out the
variations in prices and quantities to sell in order to pinpoint
the right one. |
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The value of the product as it relates to the price. |
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The position you have established for your product. |