| Where
does Direct Mail fit into the marketing plan? |
The simple answer is "everywhere." Because,
direct mail enhances and supports all marketing
efforts, from advertising, public relations, selling,
market research, distribution and of course the
Internet and all electronic media. |
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| Do
You Make Your First Impression Your Best Impression? |
Within the first three seconds of a new encounter,
you are evaluated… even if it is just
a glance. |
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| Don't
Think Branding. Think Brand Power. |
As a business owner, you are savvy enough to know
that branding isn't just for large multinational
corporations. However, when it comes to branding
there is still too much attention given to
colours and designs and not enough given to
achieving brand power. Visibility and repetition
are the keys to success and can even overcome
average designs. |
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| Simple
Techniques for Media Interviews |
Most of us have found ourselves in awkward situations
where we, or others, said something that ground
communications to a halt. Or, we've left a
meeting wishing we'd said more to advance
our position but couldn't find the appropriate
transition to continue making our points. |
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| Professional
Firms are Scared to Talk |
One of the most noticeable changes in City life
in the past decade has been the willingness
of professional firms to put themselves about.
When I started in this business, accountants,
lawyers, chartered surveyors and actuaries
were not even allowed to advertise. |
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| The
Importance of Search Engine Optimisation/Search
Engine Marketing in business to business services |
Is Search Engine Marketing cost effective enough
to increase profits for B2B marketers? As
you know, B2B transactions differ from most
consumer transactions because these decisions
require coordination between a number of different
personnel before the final transaction is
made. Therefore, the process requires a period
of time between researching the product and
placing the order. It’s an ongoing rather
than snap decision. |
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| Understanding
Your Web Statistics |
Analysing your web traffic statistics can
be an invaluable tool for a number of different
reasons. But before you can make full use of
this tool, you need to understand how to interpret
the data.
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| Own
a Colour |
In creating your logo and brand identity,
never overlook the importance of choosing
the right colour. When a customer looks at
a logo, his/her mind goes through a sequence
of visual perception. The brain first reads
shape, then colour, then content. So theoretically,
the colour in your logo is more recognized
and potentially more powerful than the company
name or tagline.
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| A
15-Point Checklist for Your Ad |
- Does it follow the "Five-Second
Rule"?
Can readers immediately figure out what you're
selling? You really have only three seconds
- because it takes two seconds to turn the
page and they will. Busy readers won't struggle
to figure out your pitch. The Rule: You have
a total of five seconds to show them - clearly
- what you're selling.
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| Get Me
On Google! |
In this article,
you will find information about:
- Google PageRank
- Search engines & keyword significance
- Googlebots and freshbots
- Optimizing your pages
- Content updates: ‘a page a day
will send Google your way’
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| What is
Podcasting? |
Podcasting is
quickly becoming a buzz word among marketeers.
So what is podcasting?
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| What is
Email Stationery? |
Email stationery
consists of an HTML template which fits into
your Outlook or Outlook Express package.
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| Interactive
CD-ROM Brochures |
Have you ever
considered the benefits of having a CD Brochure
instead of the usual and sometimes boring,
glossy brochures that most firms produce?
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| Google
Local |
Google Local http://local.google.co.uk/ is
a map based service finder which could help
you improve your search engine rankings.
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| The
Mysterious Niche Market |
The Niche Market
is a shy creature. It hides away, watching
for the opportune moment to leap into your
spotlight when its name is called. Then it
comes running. It's very friendly and loyal
when you get to know it. But treat it like
any other creature or call out the wrong name
and it runs away again into the shadows.
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| The
Science of Selling |
Many people seem
to believe that selling is the province of
people with the “gift of the gab”.
Oddly enough, nothing could be further from
the truth. Whilst a sales person needs to be
a good presenter, which can involve talking,
it is more important that they be a good communicator.
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| 10
Tips to Help Your Audience Fall Asleep |
Have you ever
fallen asleep when listening to a speech or
presentation?
Sometimes a little nap during
a presentation can boost your energy for the
rest of the day. Speakers- if you want to be
the one to send your audience to sleep, so
they will be fully alert for other people’s
presentations follow these ten tips.
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| ‘We’re
gonna live forever’ |
The art- or is
it science? - of PR has long mystified many
people. The latest candidate for cheesiest
press release of the year comes from Worcester.
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| Relevant
Marketing |
In study after
study, customers have stressed that, regardless
of the sender, they’d rather not see
adverts.
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| How Customer-Focused
is Your Website? |
You’re
at a networking event. The stranger next to
you strikes up a conversation.
It only takes
a few minutes before you realise: “This
person’s completely self-absorbed.” No
matter how hard you try, every topic leads
back to them. Soon, you find yourself inching
away.
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| Your Business
Card is a Marketing Tool |
You're at a
networking meeting and someone asks for your
business card. You hand them a fairly typical
card with your company's name, your name and
title, and contact information on it. What happens
next? Do they get in touch with you? Do they
become a client? |
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| Benefits
of updating your web site |
According to
Business Link, in a report recently published,
Britain’s small businesses are failing
to get the most out of their on-line presence.
Research by BT Openworld shows that a quarter
of small to medium size businesses are at risk
of losing customers by relying on out of date
web sites. The most common areas of neglect being
news, services information and up to date contact
details. |
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| Pricing
Strategies |
The pricing
strategy of your business can ultimately determine
your fate. Business owners can ensure profitability
and longevity by paying close attention to their
pricing strategy.
Commonly, in business plans, the pricing strategy
has been to be the lowest price provider in the
market. This approach comes from taking a quick
view of competitors and assuming you can win
business by having the lowest price. |
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| The Secret
to Attracting and Retaining Excellent Employees |
It’s
no secret that the challenge of finding high
quality employees in today’s tight labour
market is on every business owner’s mind.
What does appear to be a secret - given the typical
response to this challenge - is what to do about
it. |
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| 7 Ways
to defuse angry customers |
It's the nightmare
that every businessperson experiences: a shouting
match with a customer or client.
Flush with frustration over something gone wrong,
the client or customer flies into an uncontrollable
rage. Complaints crescendo into shouts, accusations
fly and, sad to say, an occasional profanity
slices what little silence remains.
Although every businessperson needs a bucket
of water to douse these sorts of fires, it's
hard to know where to reach amid the flames.
Here are seven at-the-ready responses that may
help tame even the most unpleasant situation. |
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