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| 7 Ways to defuse angry customers |
| It's
the nightmare that every businessperson experiences: a shouting
match with a customer or client.
Flush with frustration over something gone wrong, the client
or customer flies into an uncontrollable rage. Complaints
crescendo into shouts, accusations fly and, sad to say, an
occasional profanity slices what little silence remains.
Although every businessperson needs a bucket of water to douse
these sorts of fires, it's hard to know where to reach amid
the flames. Here are seven at-the-ready responses that may
help tame even the most unpleasant situation:
| 1. |
"Let's
go over what's happened." This simple phrase covers
several powerful areas. For one thing, by asking your
client to recount the wrong, you're forcing them to
think, not just vent. That can smooth things considerably.
On top of that, you're letting the other person know
that you're genuinely interested in his or her version
of what happened. Lastly, it deals you some time to
listen and, hopefully, devise a solution to the problem
at hand. |
| 2. |
"Let's get together
to talk about this." If a client is screeching
at you over the phone, suggest that you meet face to
face to iron out what's wrong. Again, that can inject
some much-needed cooling down time into the situation.
And, no matter if your customer is a quick-to-back-off
bully or simply conscious of behaving more civilly face
to face, chances are good that your conversation will
be far more controlled and productive when you actually
get together. |
| 3. |
"Let's have someone
else hear what's happened." Confrontations between
customers and business owners are akin to two rams butting
heads; not only is there little movement one way or
the other, you can end up with a mountain-sized migraine
for your trouble. Another way to defuse the situation
and work toward a resolution is to call in a third party.
This could be a partner or someone else with whom you
work. Have them listen to the issue. Make sure this
informal arbiter knows that he or she should approach
the situation as objectively as possible; that may cue
both you and your customer to do the same. |
| 4. |
"Let's see what
we can do to resolve this." Having heard every
possible side of the story, this reaffirms your intent
to hammer out a solution that's satisfactory to everyone
involved. Not only that, but your commitment to a fair
resolution also moves past the accusation and moves
toward identifying what went wrong and taking reasonable
steps to correct it. |
| 5. |
"Let's hear how
you think we should solve this." Be selective in
choosing this strategy. If you already understand what
the client wants — and it's unacceptable —
then this is not the right line to use. But if a resolution
isn't obvious, you're tossing the issue into your customer's
lap, which may help her appreciate your perspective
and, in turn, suggest a reasonable conclusion. Conversely,
the customer may suggest a resolution that costs you
and your company big, so you need to step carefully
here. Gauge where the other person is with this tack
— the more steam he seems to have let off, the
greater the chances for success. |
| 6. |
"Let's talk about
ways this won't happen again." This is the death
knell for what once was a customer tirade. Once more,
this demonstrates your interest in both your client's
ideas as well as your ongoing commitment to solid customer
care. Not only have you worked carefully to craft a
suitable conclusion to the issue at hand, you also want
to make doubly sure that this particular problem never
resurfaces. And, should your client offer ideas that
seem reasonable, implement them to make certain the
dead stay six feet down. |
| 7. |
"Let's use 'let's'
as much as we can." Of course, you wouldn't actually
say this out loud, but note that the prior six ideas
all begin with the first person plural. No matter how
you approach the problem of a peeved customer, try to
be as inclusive as possible in every solution you offer.
For one thing, that immediately defuses the "us
versus them" landmine. For another, you also let
the person on the other side of the issue know that
you consider a common understanding as an important
outcome to the discussion. |
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