A press release is
a piece of information released to the press, television
or radio journalists, which is published or broadcast
as a piece of news.
Press releases can cover
a wide variety of topics including:
- Information on new
products or services.
- Information on developments in the business.
- News of appointments or promotions.
PR won’t just
happen, you have to work at it and execute a structured
PR plan that fits with your marketing objectives.
There are many tools for publicity which include:
- News releases
- Feature stories and interviews
- Exclusives
- Opinion pieces
- Photos
- Speeches or appearances at seminars and events
- Online chats and forums
- Community involvements
- Lobbying activities
- Social activities
There are two elements
to a Press relations plan which include what you want
to communicate and a hook to make it newsworthy and
interesting. Here are some ways you could communicate
with the press:
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Prior to a
product launch or promotion of a new service,
submit sneak previews to the press. |
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Find a good spokesperson to help promote your
product. |
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Find the right angle for your press release. |
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Include both trade and consumer press. |
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Build the excitement by finding a new twist
on the information. |
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Offer co-sponsorships for media to events you
are planning. |
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Build your newsworthy information on your products
positioning. |
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Develop an interesting
and fun idea centered around your product’s
release. |
How can JE Consulting
help you with PR?
How to get your
firm published in the press
If you want to raise
the profile of your practice with clients, prospective
clients and introducers of work we can help.
JE Consulting specialise
in press relations for legal firms of all sizes.
Our job is to make sure that you receive regular,
positive press coverage in your local newspapers and
business journals.
Through a team of experienced
press people your firm can benefit from:
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Regular press
releases, written expertly for you by our in-house
copywriters. |
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A constant
source of newsworthy press release ideas, fully
researched and technically accurate. |
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Mature and
enthusiastic press release follow up with your
local editors. |
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Regular press
coverage in your local newspapers and business
journals on a wide variety of issues: |
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Practice News |
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Changes in legislation |
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Commissioned articles on business issues |
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Opinions and comment |
"It is hard
to imagine running our practice without JE Consulting".
"They are
a proactive firm who are always looking into ways
in which we can promote ourselves better".
Contact us for more
information about this unique press service for solicitors.
Our service is cost effective and can be tailored
to suit budgets of all sizes. |
