They say that a picture says a thousand words; so when it comes to social media marketing, why not allow your images to sell your products, services and business in a way a well-constructed and thought out blog cannot.

Using “still images” to engage and interest a target audience is not a new phenomenon, in-fact the first advertisement with a photograph was made in Philadelphia in the early 1840s, and since then businesses have been using still images to sell their products, services and goods.

With the advent of social media marketing, sharing images has become a lot easier. And with the growing popularity of Pinterest, there is no reason why your business cannot follow in the footsteps of the 1840s advertisement, and benefit from using images to sell products and services.

What is Pinterest?

Pinterest is best described as a pinboard-style photo sharing website, which allows its users to create, manage and edit theme-based boards to sell products and services, and share ideas in a way which will engage with the target audience.

Think of Pinterest as a virtual version of the old cork pin boards that were commonplace in offices throughout the UK during the early 1990s.

Since launching in “beta” mode in 2010, Pinterest has successfully grown from accumulating 100,000 users in its first month, to having in excess of 40 million users today; half-a-million of whom are business users.

Statistics have also suggested that the site receives 4 million unique daily visitors to the site, who spend on average 14 minutes each on the site; whilst the Pinterest dedicated app is downloaded roughly 200,000 times a day worldwide – which just goes to show the reach you could potentially have, if you utilise the site to promote your business.

Does Pinterest Offer SEO Benefits?

Along with providing an extra platform to reach your target audience from, Pinterest, due to being crawled by Google’s robots, can also help enhance your SEO.

Two of the main SEO benefits offered by the photo-sharing website are back-links to your website, and the ability to include keywords which you are optimising for.

The back-links to your website come each time you post a new “pin” to one of your boards on Pinterest, as the website link included within your biography when signing up to the site is also included.

If another user “re-pins” your image, this will provide another back-link, as each pin is attributed to its original source. It is therefore important to ensure that you are adding images which are likely to be shared by other users of the site.

In terms of keywords within Pinterest, this can be used as often or as little as you like. Each board you create on Pinterest requires a title and a description – which make for ideal places to include those keywords you are optimising for; and therefore giving that added boost of helping you appear within search results on the site.

Keywords can also be used when adding new images to the boards, as again, each image requires a description – so why not take advantage of the space and SEO opportunities provided?

In addition to offering the benefits of backlinks and keywords, verifying your website once you’ve launched your business page on Pinterest is an easy – and also powerful – way in which to boost your Pinterest profile in search results. At the same time, verifying your website also provides your audience with reassurance that the Pinterest profile account does belong to yourself and not someone pretending to be you.

How to Use Pinterest?

As with Facebook and LinkedIn before it, Pinterest has a dedicated sign-in process for businesses, in which a description about the business (don’t forget to include keywords) and a link to the firms’ website can be added.

Once you’ve signed up to a business page, you can start to consider your “boards” and “pins”.

To get the most out of Pinterest, each “board” you include should be based on a different theme, such as “Meet the Team”, “Events” and a board for useful “Infographics”; whilst each board should have a description which includes the keywords you want your business to be found for.

Once your “boards” have been created, all that is left is to get “pinning” – or in simple terms, add relevant images to the boards in question. Remember, with each image you share to include a description with the keywords!

If you want to find out more about Pinterest, or any aspect of Social Media Marketing join the JE Consulting “Social Media Marketing for Accountants & Solicitors” group via:

Categories: Blog