A year or so ago Twitter had teased that it may just relax the rules to allow 10,000 characters in a single post.
Given that the limit has been set at 140 ever since the site was launched over a decade ago, this would have been a massive change for a platform which has always believed brevity to be a virtue.
Such a radical proposal was apparently abandoned a while ago, but since then Twitter has been looking at more modest tweaks to give tweeters a little extra flexibility.
The latest adjustment will mean that when you reply to a tweet the person’s username will no longer eat into your 140 limit.
This will give you slightly more room for manoeuvre when answering a client’s query about your next seminar or trying to deal with a complaint. And it will be particularly welcome if you’re responding to someone with an especially extravagant handle!
The innovation follows a series of similar changes last autumn, which meant that media such as photos, videos and polls didn’t add to the character count.
It’s not entirely clear if Twitter has completely jettisoned the idea of more radical changes but for the moment at least its digital team appears to favour taking a more gradual approach.
The balancing act for bosses is to keep the “to-the-point” style which is synonymous with the site, while recognising that the character limits can prove frustrating at times and that there are plenty of users – be they businesses or individuals – who would welcome a bit of wriggle room.