Over the last decade; from the launch of Facebook as a platform on which college students in America could communicate with one another, through to the launch of Google+ Business Pages on November 7th 2011; social media marketing has transformed considerably.
However, a recent study which questioned businesses both in 2010 and 2011 found that the use of social media as a tool to promote their products, service and business via a professional means of marketing.
The results showed the figures for businesses that heavily use social media has increased since 2010. However, the survey has also highlighted that just under half of businesses are only occasionally using social media platforms, whilst 31% have experimented with social media, whilst 5% of businesses questions still don’t use this tool as a form of professional marketing.
For those 36% of businesses, they’re missing out on a great way to interact with clients, potential clients and other businesses, in a way which could enhance the products/services they’re offering. On top of this, they’re also missing a great way to reach a large section of their target audience at the same time as making an excellent ROI.
What Should I Do If I’m In “That” 36%?
For businesses who fall into the 36% that either don’t use social media marketing or rarely use it to promote their business and / or engage with their target audience, then the first thing you should do is get acquainted with the benefits of each platform currently available. Our last blog “Which Social Media Platform is Best For Your Business?” offers a friendly guide to get you started.
Once you’ve carried out some research and you feel confident in the basics of each platform, you need to consider what you want to achieve from your social media marketing.
Do you want to:
1) Build a relationship with your clients/potential clients?
2) Promote a product or service to a target / niche audience?
3) Carry out market research / see what people are saying about your business?
4) Do all of the above and more?
With these motives in mind you can begin creating your profiles on the necessary platforms; before setting about spreading your chosen messages.
How long should I work on my social media marketing campaign?
This is a question which businesses, who in the last few years have bit the bullet and signed up, are continuously asking.
Whilst there is no set rule of thumb as to how long you should be spending on each social media platform individually or on your social media campaign per day; the honest answer is, if you want to achieve results you need to put in the work – meaning spend as much time as possible working on your social media marketing.
Although it is recommended to spend as much time as possible on you social media campaign, it’s important to ensure that the time you are spending on each platform is beneficial to both your business and your contacts on the social media platform. There are a number of ways in which you can achieve this, with each site offering different things. But some of the rules which run throughout each platform, whether it’s LinkedIn, Google+, Facebook or Twitter are:
• Don’t just talk about YOUR business – although the primary aim is to build your profile up online, this takes time and cannot be achieved without engaging with your audience.
Remember, no-one wants to listen to someone else continuously talk about themselves in a face-to-face conversation and the same rules apply to social media marketing. If you’re timeline is full of information about you and your business, those you’re attempting to reach will soon get bored and stop listening.
• Listen to others – is someone asking for help in an area you specialise in? If so why not offer help? Is there a debate about a certain area of your profession? Why not join it and communicate with others?
With the same principal, if someone you’re following or connected to on any of the social media platforms has posted something which you find interesting, share it with your followers.
Managing various social media marketing platforms, whilst running a successful business can seem daunting. Fortunately, help is at hand. If you want to ensure that your business continues to be at the forefront of these changes whilst ensuring that you’re working hard enough on your social media campaign and it’s working hard enough for your business, contact the team at JE Consulting who can provide you with a social media marketing package.