The popularity of social media has escalated, with more and more businesses choosing to be part of the phenomenon whilst reaping the benefits of having a social media programme in place. So what part of the social media strategy is most effective? Is it your Facebook account, Tweets on Twitter,

When it comes to social media marketing campaigns, smaller companies are seeing the highest returns. SMEs are reported to be making the most money out of campaigns on social media networks, such as Facebook and Twitter. According to a study by Regus, a multinational business accommodation and services firm, research

First came Myspace, followed by Facebook, then came LinkedIn and last but not least, Twitter. Each social networking site is incredibly popular in its own right and they each provide a different social media service. Myspace is renowned for giving unsigned bands and singers a platform, Facebook for socialising online

The internet, or social media to be more precise, has garnered some enemies recently. Its biggest enemy is Ryan Giggs, who was sensationally unmasked by David Hemming MP as being the premiership footballer behind the now infamous injunction over his affair with an ex-Big Brother contestant – the worst kept

Super-injunctions don’t seem to want to leave the headlines. The latest news is of the long awaited inquiry into super-injunctions and how they are policed. And social networking sites were one of the core focuses of the inquiry. “Modern technology is totally out of control”, the Lord Chief Justice Lord

LinkedIn, the social networking site for professionals, has been valued at £2.63 billion after selling shares at the top of an already-raised price range in its first public offering. 7.84m shares were sold for $45 each, to raise a total of $352.8m. Investors are obviously seeing the potential for the