10 tips to make live streaming electrifying
Live streaming via Facebook is becoming an extremely popular way to share a message about your brand or key developments within a business, but as with anything performed live, there is always a chance that something could go wrong or that the audience doesn’t materialise.
To help you make the most of what live streaming has to offer, we have explored some of the common mistakes that first-time streamers make and how they can be avoided so that you can prepare an exciting presentation that will help you build a bigger audience.
Promote, Promote, Promote
Live streaming isn’t like Field of Dreams, if you build it, they may not come. Like any event, you need to take time to promote your upcoming live streams across social media, your website and close connections. Just because you might be using Facebook to live stream it doesn’t mean that you should limit yourself. Make sure you promote your stream well ahead of time and provide reminders.
Remember videos on social media produce 1,200% more shares than text and images combined so why not also use your stream to promote other events and services.
To help improve brand recognition and to monitor other data related to the video you can also embed live streams in your own and partner websites.
Think about equipment
You don’t have to invest hundreds of pounds into new equipment to start live streaming, but spending a little on some lighting and sound equipment will make your production seem far more professional.
While most camera phones are effective enough, by adding on this additional equipment you could radically improve the quality of your stream, which may encourage more people to watch future streams.
It is worth spending some time testing out the equipment before you start live streaming so that you are comfortable using it and so that you know that it works.
You may also want to consider your internet connectivity and speed, as this could also affect the quality of your video.
Content is King
It’s all good and well having promoted your stream and bought the right equipment, but if your show isn’t interesting people will simply turn off.
Take time researching the topic you intend to speak about, think about the audience you are addressing and create notes, but avoid writing a script if possible.
Anything too heavily scripted can often seem unnatural which can be off-putting. Those that do it best will often have an outline of a script and their notes, but it doesn’t hurt to do a few practice runs beforehand to explore how you will deliver your presentation.
Be consistent, be punctual
If you are thinking of expanding to offer a regular live streaming service then it is important that you are consistent in your approach.
Make sure that were possible you are using the same equipment and set up.
If you set a strict time for your live stream so that people know when to log in to Facebook, make sure you are punctual – most people will not be willing to wait.
Record your streams
Recording your streams has two distinct benefits. Firstly, it will allow those who can’t watch the live show to watch it at a later date, which can also help you to build a portfolio of useful media content for future opportunities and secondly, you can watch your performance back and spot any common errors or mistakes to improve future shows. Live streams on Facebook can be recorded using encoding software.
Interact with your audience
Live streaming on Facebook gives you the option to interact with your audience so why not take full advantage of this by opening up questions in the comments or by opening a live chat.
If this isn’t possible or you would like more preparation in advance why not open up the questions beforehand on social media or ask for your audience to come up with topics for future streams – you can even employ live social media polls to encourage interaction.
Use on-screen text
Facebook users typically scroll quickly through their feed so there is a risk your video will get lost in the crowd. To avoid this, the occasional use of text in the lower third of the video can provide a snapshot of what the video is all about and attract the attention of potential viewers.
Make sure that you use a catchy title and bold title screen to capture your audience’s attention. Once you have them onside make sure they are aware of how they can contact and speak with you including via phone, email or over social media.
Take your time, be patient
Your first live stream probably won’t be quite as polished as you hope, but you should use this as a learning experience. You may also not enjoy as large an audience as you hope, but these things take time and to build a following you may need to conduct several live streams until news of your talent spreads.
Don’t be afraid to get creative when producing a live stream. Viewers want to watch something that is informative AND entertaining. If your stream is boring people will switch off, so don’t worry if your approach is slightly less formal and more personal – it is SOCIAL media after all.
If you would like help with your live streaming campaigns, then our team can help you to reach your desired audience.