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Their web site is regularly reviewed and updated, both in terms of content and designs, to ensure that returning and new visitors are presented with relevant information whether, for example, they are seeking a new accountancy relationship or just information about changes to tax. Russell Black, marketing partner at Glazers comments: “WebWatchUK from JE Consulting not only provides a hassle-free, cost-effective and simple solution to our practice website needs, but also greatly enhances our marketing programme.” This, he says, is “due to the site search engine optimisation process provided as part of the service. Optimisation, or page ranking, is one aspect of web marketing that many firms overlook as part of their website design and management and yet it is an essential tool when it comes to drawing visitors to our site.
“The WebWatchUK team constantly monitors this and will automatically amend and refresh the site to ensure that we appear on the first page of Google for our chosen keywords. This results in a greater number of potential new quality clients being directed to our site, while the informative content encourages them to contact us. In the last 12 months web enquiries have accounted for 8% of our new client gains and 12% of our increase in fees, which is without question down to the professionalism with which our website is presented, managed and optimised.”
As a firm that prides itself on offering outstanding customer service and an approachable manner, Harris Lipman is committed to putting clients’ needs at the very forefront.
According to managing partner Martin Atkins, the complete marketing solution provided by JE Consulting has made this significantly easier.
“Harris Lipman has worked with JE Consulting for the last six years and, over that time, we have been able to build a strong working relationship and benefit from the firm’s comprehensive marketing expertise.
“Just as Harris Lipman is committed to obtaining a thorough understanding of our clients’ finances and goals, so the team at JE Consulting appreciates the timely financial information they need and delivers this across a variety of channels.”
In addition to a twice-yearly newsletter which provides a round-up of tax and financial news and developments, Harris Lipman benefits from a social media programme comprised of a daily blog and tweets, as well as a LinkedIn account and Facebook page.
“While the newsletter provides a comprehensive overview, having a daily blog and tweets enables us to update clients on financial developments immediately. These are complemented by a regularly updated news section on our website, which ensures clients receive further information on relevant legislative changes almost as they happen,” says senior partner Barry Lewis.
The technological aspect of this marketing campaign has been further enhanced by the development of a Business Brains blog by JE Consulting, which enables Harris Lipman’s clients to benefit from the advice of their peers and the firm’s partners, as well as a number of apps designed to meet clients’ specific needs.
Further networking opportunities are provided by the numerous events JE Consulting organises for Harris Lipman, while a comprehensive PR campaign combined with a proactive response to press queries has resulted in coverage in the national press, including the Financial Times, as well as a raised profile in the trade and accountancy press.
Clients are further kept informed of the services Harris Lipman provides and relevant financial developments through regular mailings of brochures and eshots tailored to their particular needs.
However, the marketing campaign doesn’t just feature serious items, as Martin Atkins explains: “Every year, we like to provide our clients with a special Christmas gift, which shows the personality of the Harris Lipman team, but which will also be useful to them.
“So far, this has included a book of business tips, as well as a cookbook and Christmas cocktail recipe collection. The team at JE Consulting is instrumental in helping us develop these ideas and in creating exciting content that leaves a lasting impression on clients and contacts alike.”
In fact, the team at Harris Lipman is so impressed by the comprehensive marketing solution provided that they have recommended JE Consulting to other firms who have since chosen to work with the agency.
Barry Lewis explains: “I have been happy to recommend JE Consulting as the team is very proactive and thorough in their approach. The amount and variety of marketing material they have provided for us instils me with the confidence that any request I make will be met with a professional approach, a timely response and, most importantly, the same outstanding quality that we pride ourselves on.
“Furthermore, the branding work that JE Consulting did for us has received great comments from our clients – proof that they really notice the difference a successful marketing strategy provides.”
And with its long experience professional advisers, the firm recognises that every business can benefit from additional, external expertise from time to time.
With this in mind, Haslers has been working with Jo Edwards and her team at JE Consulting since 2010, benefiting from a full, co-ordinated consultancy service that includes web design, graphic design, marketing, event management, public relations and copywriting.
And the relationship works so well that Haslers’ partner Laurence Jacobs, who chairs the firm’s management board, describes JE Consulting “as part of our business development team”.
Alongside ongoing initiatives – such as production of a suite of regular bulletins, focusing on specific business sectors, a programme of press releases and prospecting with key target groups – JE Consulting has also provided expert support for a number of stand-alone projects.
These include co-ordinated work to launch Haslers’ VAT consultancy arm, UK VAT Advice Ltd, which involved the design, build and creation of content for a new bespoke website, an e-newsletter and other marketing materials, such as letters and eshots.
Elsewhere, JE Consultancy’s copywriting and graphic design teams have been closely involved in developing materials for a major marketing campaign targeting academies, including factsheets and a newsletter.
JE Consulting has also supported Haslers with events management expertise for high profile events including the firm’s 60th anniversary celebration at the Tower of London in 2011, featuring guest speaker Barry Cryer, and an event at the House of Commons’ terrace, due to take place in the autumn of 2012.
Laurence said: “Working with JE Consulting has given us valuable access to the range of resources that a firm requires to maintain a complete marketing/business development department – including design, PR, web services, copywriting and ad hoc advice – in a more flexible way, which suits our needs.
“Working with Jo Edwards and her professional team is always a pleasure and we regard them as part of our business development team.”
Since the firm was established in 1988, it has expanded to a team of 16 partners and around 170 staff based at offices in Bristol, Taunton and Yeovil by successfully combining a “small firm” focus on client care with a “big firm” offering that includes specialities in international services, forensic accounting, business turnaround and VAT consultancy.
With an established reputation at home, the firm also adds an international dimension through its active involvement in MGI, one of the world’s largest alliances of independent accountancy firms.
Key to Milsted Langdon’s growth has been a proactive approach, both in the way it works with its clients and its own business development, so it was a logical move for the firm to seek professional marketing advice when it recognised that it needed a more strategic approach to winning new business and opportunities.
The firm began working with JE Consulting’s Jo Edwards and her team early in 2010 and the relationship has ticked all the right boxes, according to partner Roger Isaacs, who takes the lead role on marketing at Milsted Langdon.
JE Consulting’s input – through tools including seminars, press releases, a suite of stand-alone websites and an active social media campaign – has enabled the firm to capitalise on its ethos of looking for new and innovative ways to exceed client expectations, sharpen its focus in targeting business sectors where it has particular expertise and raise its profile where it counts.
The success of the approach has also contributed to Milsted Langdon winning a string of awards, including the Large Firm category in the AccountingWEB Practice Excellence Awards 2011, the 50+ employees category in the Somerset Business Awards 2011 and being named UK Business Turnaround Firm of the Year in industry publication Acquisition International’s 2012 M&A Awards.
Roger said: “Thanks to Jo and her team we have now achieved almost every single one of the list of goals we set when we signed up as a client.
“The firm now has a clearly defined and consistent brand; it regularly appears in the press – and for the right reasons; it has won several prestigious industry awards; it has a dynamic and interactive series of websites; and we have achieved a comprehensive social media presence.
“Marketing is not something that comes naturally to many accountants: JE Consulting has helped us as a firm finally to ‘grow up’ in our approach to this discipline.”
In an increasingly competitive marketplace, it has never been more important to ensure that your practice stands out from the rest. However, while many firms might claim to be the best in their field, how many can actually back up these claims?
One such firm is Halesowen-based chartered accountancy practice Nicklin LLP, which can quite rightly claim to be a winning accountancy firm thanks to JE Consulting.
JE Consulting delivers a wide range of outsourced marketing services to Nicklins, including assisting with the preparation of award submissions. As a result of JE Consulting’s involvement, Nicklins has won a string of prestigious industry awards, including Accountancy Firm of the Year in the ICAEW West Midlands Chartered Accountant of the Year Awards for three consecutive years, while managing partner Harvey Owen has been named Managing Partner of the Year in the 2020Group Annual Innovation Awards.
Nicklins also enjoys an active PR campaign, regularly featuring in both the regional and national industry press, ensuring that the firm’s name is spread far and wide. Examples include coverage of the firm’s recent merger with another West Midlands-based practice.
JE Consulting has also helped Nicklins with a number of successful campaigns, including writing to potential acquisitions and launching a dedicated service aimed at business start-ups. JE Consulting has also helped the firm establish an active presence on social media platforms such as Facebook, LinkedIn and Twitter, enabling it to reach out to an even wider audience.
Having been impressed by the results it has seen so far, Nicklins has now switched to JE Consulting for its web services, which were previously handled by another agency. The firm’s website is currently undergoing a complete redesign to ensure it continues to meet the ever-changing needs of its clients and prospective clients.
Managing partner Harvey Owen said: “We view JE Consulting as our trusted marketing partners. They understand what we are about and we know we can rely on them to deliver effective, innovative solutions in a timely manner – and often at very short notice too.
“JE Consulting have been instrumental in helping us win a number of awards because they understand what the judges are looking for in winning entries and how best to present this information. This, in turn, has helped attract new clients who can see that we have the edge over our competitors.
“We know we can always turn to JE Consulting with any ideas we have, such as our new service for business start-ups, because they can help us turn those ideas into reality. We always trust their advice because they have always delivered.
“I would have no hesitation in recommending
If you want a first class, professional, innovative and comprehensive marketing partner you could not do better than JE Consulting. Our own marketing and firm’s profile have gone from strength to strength since we teamed up with them and they have been instrumental in our outstanding success in the ICAEW Essex Accountancy Awards. In 2012 we entered four categories and won them all! Their continued support has been invaluable and it was a great day for us when we decided to appoint them as our marketing consultants.
The Fish Partnership
Thanks to JE Consulting, that is exactly what The Fish Partnership has achieved, according to partner Martin Sheehy.
Over the last six years, the team at JE Consulting has developed a significant amount of copy for The Fish Partnership’s main website, highlighting the specialist services provided. This has been coupled with search engine optimisation (SEO) for these areas, enabling the firm to boost its position on Google.
Furthermore, the team at JE Consulting has developed a dedicated FishPay website for the firm’s payroll bureau, which has helped further boost SEO and attract new clients directly from search engines.
The Fish Partnership’s websites are complemented by dedicated social media activity, including a daily blog and tweets, as well as a LinkedIn account and Facebook page.
However, this is just part of a comprehensive marketing campaign that The Fish Partnership has been able to benefit from.
This includes dedicated newsletters to target the agricultural and charity sectors, as well as payroll bulletins, featuring news and information that helps clients gain the best possible advantage in working with The Fish Partnership.
In addition, JE Consulting drafts a regular double page editorial on behalf of The Fish Partnership for B4 Buckinghamshire, covering case studies with the firm’s clients, the services provided or a topical financial issue.
As a result, The Fish Partnership, based in Loudwater, near High Wycombe, has been able to raise its profile in the local community, and develop its reputation for providing practical solutions to clients’ financial issues.
This reputation is further enhanced by a series of monthly eshots on relevant tax and accountancy issues, as well as a number of seminars and other events.
“At The Fish Partnership, we firmly believe success can only be measured through genuinely delivering added value to a business, which translates into a competitive advantage,” explains Martin Sheehy.
“That is exactly what working with JE Consulting has provided for us. As a result of the specialist marketing plan, we have been able to attract new clients and contacts, as well as develop stronger relationships with our current ones, providing them with an even higher level of customer service.
“As a result, we were able to take on over 100 new clients in 2011-12. The majority of these were won through referrals from existing clients and our professional contacts, demonstrating the importance of the high levels of customer service and involvement in the local business community that JE Consulting has helped us deliver.”
When you are a firm of chartered accountants, tax and business advisors that is continually expanding and developing new services for its clients, you need to work with a marketing agency that can keep pace with these changes and adapt its strategy appropriately.
According to Phil Munk, managing partner at TWP, that is exactly what he has found in JE Consulting.
The professional relationship between the two firms began ten years and, since then, JE Consulting has developed a marketing plan that has changed and grown with the accountancy practice.
This is reflected in the recent development of a profit improvement website by JE Consulting to launch a new service developed by TWP to minimise clients’ expenditure on essential products and services.
In addition to an active PR campaign that has successfully raised the profile of the firm in the local media and business publications, maximum benefit has been obtained from TWP’s sponsorship of its local Premier Squash League team and its strong professional referrer network.
One aspect of this campaign has been regular articles in both the St George’s Hill Racquets & Sports and Surrey Chamber of Commerce monthly e-newsletters, establishing TWP as local experts on a wide range of accountancy and tax issues.
This has been augmented by the implementation of a social media service for TWP, which both increases its visibility to potential clients and makes it easier for the firm to sustain close relationships with current ones.
While this includes a daily blog, tweets and a Facebook page, the firm’s presence on LinkedIn has also been utilised to target care home owners through the setting up of a dedicated group. This campaign has been complemented by a printed newsletter with news and information relevant to the care sector, with similar bulletins produced for the IT and recruitment industries.
“We have worked with JE Consulting for ten years and I trust Jo and her knowledge of the accounting profession,” says Phil Munk.
“One of the biggest impacts she has had for us is the development and evolution of our website, which has raised our profile and generated positive comments from old and new clients, as well as from professional contacts.
“I guess the acid test of our relationship is that I would not hesitate to recommend JE Consulting to another accounting practice.”
Mackrell Turner Garrett
JE Consulting deliver a completely outsourced marketing solution, ensuring that all of Mackrell Turner Garrett’s requirements including PR, marketing, web development, consultancy, and social media are fully dealt with in a professional and timely manner in order to develop the firm’s brand.
Mackrell Turner Garrett has worked with JE Consulting to deliver a succession of campaigns to highlight legal issues such as Compromise Agreements and Wills and Probate and the services that MTG can provide.
JE Consulting’s expert web development team have been influential in developing Mackrell Turner Garrett’s web presence including re-building the website to include Search Engine Optimisation techniques to ensure the firm’s website is placed high in internet searches. The web team has also worked with MTG to develop off-shoot micro-sites focused on specific services, for example white collar crime.
Working with MTG partners, JE Consulting ensures that the firm stays in touch with its clients, delivering monthly e-newsletters rounding up the latest legal news and developments.
JE Consulting also help produce the firm’s entire PR, guaranteeing that the firm has a presence in the press and industry journals, in turn developing a strong identity and brand and keeping it in touch with existing clients while attracting new ones.
They have also been involved in marketing the brand at global events organised through the Mackrell International network of lawyers, and MGI – one of the largest alliances of independent auditing, accounting and consulting firms in the world.
Nigel Rowley, Managing Partner at Mackrell Turner Garrett, said: “JE Consulting do a fantastic job of handling all our marketing and consultancy work.
“They have been a great help in publicising our brand to a wide audience of existing and potential clients, while also being influential in managing our social media and digital requirements.
“We are a large firm of lawyers with a range of specialties, but with JE Consulting’s professional approach, expert staff and quick delivery we know our marketing requirements are in safe hands, thus we can concentrate on our key legal work without worrying about our marketing strategy.
“The team at JE Consulting has a great reputation of delivering an effective, friendly and efficient approach – I would have no hesitation in recommending JE Consulting to other firms of a similar size and nature for a complete outsourced marketing solution.”
Specialist services include agriculture and rural affairs, financial planning and comprehensive tax planning for both private and commercial clients.
mfg first met the JE Consulting team in early 2003, when they were asked, along with four other marketing firms, to present ways in which they could assist mfg to develop and action a strategic marketing plan for the practice. JE Consulting was chosen above all the other marketing agencies, as they were considered to offer the most comprehensive package. Suzanne Lee, a partner at mfg, says: “At the time of meeting JE Consulting we were in the process of restructuring, and wanted sound professional advice on how we could move forward with the development of the firm. We needed to be assured that the firm we chose understood the legal market and the needs of our existing and potential clients.”
Since working with mfg, JE Consulting has assisted the firm with many marketing projects which has included the launch of their new Commercial Centre in Halesowen, the design and implementation of a new web site, which was created and designed by JE Consulting’s in-house web design team as well as press relations, training and marketing plan development. Explaining the relationship between the two firms, Suzanne says: “Working with the JE Consulting team means there is no need to have a qualified marketing person, or department, on site, they provide a completely outsourced service in all disciplines of legal service marketing. We also have the benefit of an independent firm, with no hidden agenda or office politics, which is great for ensuring projects are moved forward.”
During their work together, JE Consulting has helped raise staff awareness in regards to marketing and public relations, as well as ensuring that the need for restructuring within the firm was handled professionally. Explaining why she has recommended JE Consulting to other firms, Suzanne says: “It’s good to work with a team who can take a step back from the firm and give us an honest opinion. The whole team are great to deal with, which is a good reflection of how close they must work together.”
Choice Care Group
Choice Care Group provides personalised residential support for adults with learning disabilities, mental health disorders and complex emotional and behavioural needs, including autism, across 39 care homes in Wiltshire, Hampshire, Gloucestershire and Berkshire.
The company prides itself on providing a safe, but stimulating environment for adults and young people aged 16 and over, and on actively encouraging service users to become more self-reliant, make decisions for themselves and, in many cases, to move on to more independent living arrangements.
In addition, Choice Care Group now also offers supported living through its sister company Excel Support Services.
Edwina Johnston, Chief Executive at Choice Care Group, was introduced to JE Consulting by Barbara Scandrett, the Chief Executive Officer at Select Living Options, who was already working with Jo Edwards and was pleased by what Jo had achieved for them.
As a result, Choice Care Group outsourced its entire marketing function to JE Consulting. This comprises everything to do with the company’s website, press releases, both the staff and customer bulletins, research work, monitoring its Facebook page and arranging the company’s presence at exhibitions.
“We used to employ a marketing person who had experience in some areas, but not in others,” Edwina explains. “Consequently, we all used to waste time wondering how to do various tasks, but now we just ask JE Consulting.
“JE Consulting provides a cost-effective one stop shop, which it would be hard for us to have in-house due to the size of the company.”
In fact, Edwina has already recommended JE Consulting to other organisations which, like Choice Care Group, receive financial backing from Sovereign Capital, as she feels the service provided is “very cost-effective and efficient” for companies of their size.
London Care is one of the UK’s largest and most successful home care, personal assistance and individual support providers. The company is contracted by over 25 local councils to offer care support services, and provides over 37,000 hours of care each week to thousands of people of all ages and needs.
Consequently, when London Care wanted to find a firm to support its marketing team, it was important to find a service provider that could be relied on and integrated smoothly in to the company
According to Monique Eisenberg, London Care’s Marketing Communications Manager, JE Consulting provides just such a service.
“Initially, JE Consulting stood out for us for two main reasons,” explains Monique. “Firstly, they came with excellent recommendations from a number of other companies whom they work with; and secondly, they offer very good value for money.”
JE Consulting helps to support a wide range of London Care’s marketing activity, including web design, internal communications, promotional procurement, PR and other design and communication projects.
“With JE Consulting acting as our extended marketing team, I am able to do many more things than I could otherwise. Our small in-house marketing team relies on the service JE Consulting provides to make sure our marketing projects are delivered on time, to budget and produce the required results,” says Monique.
“I have a large team on hand as and when I need them. As a result, we can undertake more projects, which impacts positively on our service users and our bottom line. The team is very responsive and has a very practical, can-do attitude, which makes it a pleasure to work with them.”
Select Living Options
With a background in social work and working with people who have profound disabilities, Barbara Scandrett developed The Complete Group before becoming CEO of Select Living Options.
Select Living Options is a group of companies committed to delivering innovative, person-centred solutions to individuals with all forms of disabilities, providing real variation and specialist services.
When you are busy developing and growing such a business, it is important to have dedicated support services that enable you to focus on creating new solutions to meet the various needs of your clients.
That’s precisely what Barbara believes JE Consulting provides. “We benefit from having someone who knows what it’s all about and what is happening in the marketing world,” she says.
Barbara started working with the firm following a recommendation from someone who was already working with Jo Edwards.
“A mutual contact recommended JE Consulting,” Barbara explains, “because they quite liked Jo and her attitude to things – she is bright and full of ideas.”
JE Consulting runs Select Living Options’s marketing account, which includes taking care of the website, coming up with ideas and helping implement their marketing plan. The firm has also assisted with putting social events together, as well as writing and designing advertorials and adverts in other people’s programmes.
“They take care of all our marketing activities really,” says Barbara. “JE Consulting has assisted with running events for me, which have always been good, and provided links to other contacts, which is very helpful.”
JE Consulting also helped with the group’s rebranding. “Jo took the time to get to know and understand our business, and then came in with three or four options, which we talked over to see which we preferred.”
Barbara has since recommended JE Consulting to all the other Sovereign businesses, and they are now working with the firm. “I recommended JE Consulting because Jo did a good job,” Barbara explains. “They are priced at the right level for a small business and understand the needs of SMEs.”
I would like to take this opportunity to thank you and every member of your team for the excellent work that you do on a daily basis, I know we have a great product which we promote in so many ways and we make the most of every angle i.e. durability, pure silk like properties, anti-allergenic, and so on but without you and your team behind us we would not be where we are today.
Not only do the team give a great service but they do it with a smile on their face; I know because I can sense it nothing is too much trouble and it’s just a pleasure to work with them all (no exception)
Whatever we request of them is as good as done and done really well and all I can say is well done all and thank you, I’d really appreciate it if you could let the team know just how pleased I and my team are to be dealing with such a professional outfit. WELL DONE ALL!!!!!!!