As social media platforms evolve the traditional dividing lines between them tend to be breaking down. In recent months we have seen Twitter apparently wrestling with the dilemma of whether to relax its word limit – which has been the site’s defining feature for a decade.
More interesting still is the apparent attempt by Facebook to court the sort of business clients who for many years have turned first and foremost to LinkedIn.
By introducing a new job-listing feature to its business pages, Mark Zuckerberg has rolled the tanks onto LinkedIn’s proverbial lawn.
In a statement this month, Facebook confirmed that it was testing a number of new recruitment-related tools.
A spokesman said: “Based on behaviour we’ve seen on Facebook, where many small businesses post about their job openings on their page, we’re running a test for page admins to create job postings and receive applications from candidates.”
The arrival of these latest options follows the introduction of a “Profile Tags” feature only last year, which was seen at the time as an alternative to LinkedIn’s endorsement system.
LinkedIn’s 467million users are easily outweighed by the 1.79billion Facebook accounts worldwide but up until now the business networking site has managed to maintain its position as the natural home of professionals.
Should Facebook continue to press into its traditional territory, it seems likely that the platform – which is in the process of being taken over by Microsoft – will consider a number of innovations to maintain its commanding position among businesses.