Twitter terminology can take a bit of getting used to.
Even if you’ve been using the site for a while there’s bound to be a phrase you stumble upon from time-to-time and you’re not quite sure what it means.
As for new users, the sudden flood of references to thunderclaps, follow Fridays and top regional trends can be confusing to say the least.
With this in mind, this month we’ve prepared a short glossary of some of the more intriguing terms and how they can benefit businesses. It doesn’t matter if you’re not au fait with them all straight away, but trying to take a couple on board should help you get the most out of your account.
Collection – This is an editable group of tweets hand-picked (or clicked) by a Twitter user. This is a great way of pulling together a series of posts on the same topic. An accountancy firm may, for example, want to put together a collection in reaction to the annual Budget speech.
Geotagging – This allows a user to let their followers know where they are when they put a tweet up. Maybe not all that useful for a business’ day-to-day posts, but if you’re out at a sales conferences or seminar it’s quite a nice touch.
Lists – These aren’t used nearly as much as they could be, in part because many users tend to forget they’re there. A list allows you to group other Twitters users by type or area. This can be particularly useful if the number of people you’re following has grown and grown and you now find it difficult to sift swiftly through all their tweets.
Pinned Tweets – If you’ve got an event to advertise or an important announcement you have the option of “pinning” it to the top of your tweets.
Promoted Tweets – One of the appeals of social media is that there is no charge, although if you have money in your marketing budget you may choose to pay for promoted tweets. These offer the opportunity to get a post to a wider group of users.
Verification – The blue tick beside the profiles of public figures, big businesses and organisations. This confirms to their followers that the account is legitimate and not the work of an imposter.