Businesses that have set up on social media may be tempted to turn to the internet from time-to-time to consider ways that they could boost their profile and increase their number of followers, likes or connections.

The problem is that a Google search can throw up as many questions as answers and inevitably not everyone is in agreement about the best way to do things.

Take, for instance, the question about the best time of day to post content.

Almost everyone agrees that there are certain times when more people will pick up on your posts, but there is rather less consensus about when those times are, with every new survey apparently suggesting something slightly different.

Another problem arises from the fact that there can be a bewildering amount of information available.

Forbes magazine recently published a feature on “50 ways to maximise your organic visibility on social media.”

Aside from the slightly wordy title, the sheer number of tips being offered is fairly likely to test the willpower of even the most ardent aficionado of Twitter or Facebook – I can’t believe there were many readers who got to the end of the half century without skipping at least a couple of pointers.

To be fair to Forbes, their article does precis the rather monumental countdown with a more manageable three “general goals”.

They are, in essence, to produce better content, to engage with other users and to attract more, better followers.

Admittedly how to approach these suggestions will vary somewhat depending on your business and the specific social media platform you’re working on, but it does show that even the most extensive advice on building your presence can often be boiled down to a few key points. And if you take these into account, you won’t go far wrong…

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