Social media is the new bread and butter. Whether it’s Twitter, Facebook, or LinkedIn that’s tickled your fancy, each platform acts as its own shop window for your business. Potential customers (around 3 billion, in fact) are looking for a reason to stop and look inside, so perfecting the art of standing out is a fool-proof route to social stardom.
Where to start
You don’t need to be Pablo Picasso to make great graphics. We live in the digital age, which means there are quite literally hundreds of online and offline graphics applications grappling for your attention.
Pick from on-the-fly premade templates or create your own from scratch
However, speed and simplicity is key when it comes to social media, so we use Canva. It’s an all-in-one graphic design application for dummies. Pick from premade templates (pictured below) or create your own from scratch from the comfort of your internet browser. Most of the tools used in Canva are free, but it does offer a premium package, expanding the range of images you have access to and a tad more customisation.
But it’s the integrated tools that make Canva really stand out. You can edit just about everything you see in front of you, or add your own images by uploading them. Canva comes with a huge selection of fonts, too.
Here are a few ideas on us:
- Turn your key quotes into stand-out graphics
- Make your graphics come to life using a GIF maker tool
- Save your graphics as templates, so you can come back to them again and again.
Use the Canva tutorial page to get started.
Taking it to the next level
An Infographic tells a complex story in an extraordinarily accessible fashion. So equip yourself with the knowledge required to create one in less than ten minutes.
Queue Piktochart. It’s a non-designers dream if you have a handful of facts and figures but no where to put them. Piktochart is a dependable piece of software that allows you to make smart and professional-looking infographics on the go. And it’s all done from within your internet browser, and mostly for free. But there’s plenty of premium options available if you’re especially passionate for numbers.
There’s around 655 templates to choose from, so it’s easy to make your infographic stand out from the crowd. Or, if you’re feeling a tad more adventuerous, you can create one from scratch using the Piktochart editing tools.
Tips for new infographic artists
- Where facts and figures are used, back them up with reliable sources
- Infographics don’t have to be long, winding pages. Just a couple of facts, reviews, or key figures could really promote your product or service
- Recycle your data – make a bang on social media by using snippets of your infographic across a month’s worth of posts.
Watch the Piktochart tutorial to get started.
Let customers see the real you
Your customers want to see something real about your business, so include a little bit of you in everything you do. Document your office, your client meetings, and your events to bring your business to life.
Showing off recent projects will help people understand more what your business is about, and teasers about upcoming ones might make customers stick around.
Top tips for photographs
- Landscape, landscape, landscape. Social media platforms are fine-tuned to display photographs in landscape, or square at the very least
- You don’t need expensive equipment to take great photos. Most smart phones today have better cameras than actual cameras did ten years ago
- Keep it corporate. Remember, social media is your company’s shop window, not your personal one.