For companies who have just set up a Twitter account, the next question is normally “how can I get more followers?”
The good news is that there are lots of little things you can do to persuade people to keep up-to-date with your content.
Start by optimising your profile. Do you have a picture? Does your biog set out clearly what your business does? Even reviewing the name of the account might help.
Then there’s the tweeting itself. Post regular updates, but don’t bombard your followers with content. Link and retweet to other people. Use pictures and hashtags where appropriate.
You should bear in mind that building up a good solid follower base takes time, effort and, perhaps most importantly, patience.
Unless you’re a celebrity, it is unrealistic to expect that you’ll have enough people to fill Wembley Stadium hanging on your every word by the end of the first week.
Now and then you might see an email which claims that there are ways and means to make you Stephen Fry’s successor within the space of just a few days.
The methods sound too good to be true and, unfortunately, they are…
Buying followers is against Twitter’s rules and, even if it wasn’t, you’re going to land up with a large number of people who have no real interest in your business.
You may also be tempted to generate interest by “aggressive following” – which involves following as many people as possible in the hope that they’ll return the favour.
It didn’t take Twitter long to take action against the tactic and if you attempt it yourself then your account is likely to be blocked fairly quickly.
Forget about short cuts and have a long term strategy in mind and you’ll find that the followers will find you soon enough.