Those who follow the JE Consulting Twitter feed will have seen our update earlier today (April 5th 2012), which suggests that Sunday is the best day for brands to carry out social media marketing activity.

This is the result of research, which found that fans are most likely to engage with a brand on social media on a Sunday, particularly if the brand falls within fast moving consumer goods (FMCG) and telecommunications.

Many businesses who have seen the results of this research, will understandably be questioning how they can reach their audience, particularly as many SMEs using social media for online marketing purposes, generally work Monday to Friday.

Thankfully, there are a number of tools and applications, which mean whether you’re in the office, on the golf course or enjoying a relaxing weekend with the family, you’re still able to keep your target audience up to date with the latest news, developments and offers within your business.

Below, is a sprinkling of some of the ways you can engage with your audience, even when you’re not in the office!

Mobile Applications:

As Smartphones become the norm amongst many within the UK, it is not surprising that it’s possible to get applications for LinkedIn, Twitter, Facebook, Google+ and much more on your phone, and in many cases for free.

It therefore shouldn’t be too surprising to hear that 96% of 18-24 year olds within the UK engage with Facebook via their mobile phones, whilst 22% of 25-34 year olds are owners of “tablets”.

If your audience are taking advantage of such applications via mobile phones, why doesn’t your business? Downloading the relevant applications means whatever time of day, and wherever you are, you’ll be able to update your social media platforms.

This can be great for when relevant news stories break late at night on a Friday or first thing on a Saturday, as you’re able to engage your audience straight away with the news, adding your professional opinions – and therefore building up trusts as an authoritative figure within the industry.

Schedule Updates:

If you’d prefer to leave work behind when you’re with your family, but still want to be able to update your social media platforms over the weekend, all is not lost, as there are a number of applications and tools available which allow you to schedule updates to both Twitter and Facebook.

Some of the favourites, which have a great reputation for being easy to use and reliable, especially for Twitter, include:

Hootsuite – a powerful and feature rich application which includes a tweet scheduler, and is very popular, web based multi account twitter client.

SocialOomph – along with having a tweet scheduler, SocialOomph also enables users to auto-follow

Tweetdeck – as with Hootsuite, Tweetdeck allows users to schedule updates to its supported social networks, which includes Twitter and Facebook.

Spare Five Minutes:

Ok, so this isn’t strictly an application or tool which you can download onto your computer, mobile phone or tablet. But, by the same account, it shouldn’t be ignored.

If you have a spare five minutes throughout the weekend, maybe the children are still in bed or you’re waiting for the Sunday Roast to cook, why not quickly (and we mean quickly, after all it’s the weekend) pop onto the internet and check the social media platforms, respond to any mentions / comments you’ve had – and if necessary update the status.

It doesn’t have to be every weekend that you log on, nor does it have to be for any more than five minutes, but that little bit of time you do spend on it, could make the difference to your social media marketing campaign.

Categories: Blog