Each business sector has its own unique toolbox. We all know what we can expect to find in the toolbox of a builder and chef; along with knowing what is in our own industry sectors toolbox, but what about the toolbox of social media marketing?

Making sure that your social media marketing toolbox is complete with the right tools and appliances isn’t as straightforward as you may think, but at the same time it isn’t as difficult either. Below, I share a few tips of the basics that should be included.

Social Networks:

Social networks are normally the first thing people think off when they think about social media marketing campaigns, and there is a good reason for this. They play an incredibly important role in the success and promotion of any marketing campaign.

There are various social networks available and finding the one(s) which are right for your business and your campaign will involve carrying out research to find out what your target audience are interested in, which networks they use and which have been successful for your competitors.

As a rule of thumb, I would highly recommend creating accounts on the main three (Twitter, Facebook and LinkedIn) as these can be used to engage your audience in real-time conversation, post relevant images, videos and content, whilst also promoting your brand to a wider audience.

Once you’ve selected your networks of choice and created the profiles, make sure you add the widgets to your website homepage, email signatures and stationary, as this will help to promote to your audience and target audience your involvement in social media marketing.

Social Bookmarking:

Social bookmarking isn’t a new element of the social media marketing campaign. Instead it’s an element which is often overlooked, but if used correctly can be extremely beneficial in opening your business content up to a wider audience and therefore helping to grow an interest in your brand.

Using social bookmarking can help your business organise, store and manage online resources, whilst also share your own with potential audience members.

Top Tip: Make the most out of social bookmarking by using the following: delicious; reddit and digg


Whilst social networking can be successful by just engaging with your target audience, and social bookmarking can be successful by bookmarking pages on your website; the best way to enhance both elements is to add a third, in the shape of blogging.

As mentioned in previous posts, blogging should be an essential part of your social media marketing campaign as it enables you to adequately promote your products, services and brand without any character limits and without worrying about being too biased.

Blogging offers you the perfect tool to promote your business in the manner that you want to, letting everyone know how great your products, services and business is; whilst also informing them of what it, they and you can do for them.

Introducing blogging into your social media toolbox also gives you another dimension and can benefit your SEO campaign, by including keywords when relevant and linking to various pages of your website, helping you in the long term appear higher up within search engine results.


As with in every tool box, there are a few odds and ends which encompass all other aspects of your toolbox and without them the box wouldn’t be complete.

It’s the same when it comes to your social media marketing toolbox. Think of these elements as the nuts and bolts of your social media campaign.

1) Time – It’s important to spend time on your campaign each week, and preferably each day (I recommend at least 10 minutes as soon as you get into the office and 10 minutes around the middle of the afternoon).

Without regular time being put into your marketing campaign, it isn’t going to be successful and as such any time you have put in here or there will be irrelevant.

2) Brand Image – Throughout every element of your social media marketing campaign, you need to have a clear idea of the brand image that you want to put across.

If you’re using various social media platforms (which you should be) it’s important to make sure that the brand image and tone matches throughout. If various employees are working on your social media marketing, have set guidelines in regard to the tone, language, etc.

3) Content – The content within your social media marketing campaign is one of the most important elements, whether you use images, videos or text, it all counts.

As such, you need to make sure that the content which is in your toolbox is engaging, fresh, unique and appeals to your audience, whilst also promoting your business / services / products / brand

Top Tip: If you’re predominately looking to use images and videos within your social media marketing campaign, why not create an account on Flickr and a channel on Youtube.

Each toolbox will vary from person-to-person and business-to-business, but if you want to make sure that you’re prepared for the job at hand, having these select few tools at your disposal will ensure that you’re ready for your social media marketing campaign.

Categories: Blog