When it comes to social media marketing campaigns, smaller companies are seeing the highest returns. SMEs are reported to be making the most money out of campaigns on social media networks, such as Facebook and Twitter.
According to a study by Regus, a multinational business accommodation and services firm, research has shown that smaller firms are using social media tools more effectively and are commanding a higher ROI than larger companies.
The survey, which questioned 17,000 managers and business owners across the world, found that 42 per cent of the SMEs questioned have attracted new clients and won contracts due to being active on social media networks.
In comparison to this, although larger businesses spend 20 per cent of their marketing budget on social media campaigns, only 35 per cent of businesses with 250 employees or more have attracted new clients through social media marketing.
By being active on social media networks SMEs are able to reach a broader audience, which they would not necessarily reach using other traditional marketing methods.
SMEs are also able to take advantage of advertising campaigns on social media networks. By choosing an online campaign, rather than in the local newspaper, SMEs are able to target a wider clientele who would not have otherwise been aware of their business.
Celia Donne, regional director at Regus, said: “Social networking has finally come into its own in the commercial world, with the SME sector taking full advantage of their business contacts and commercial agility to surge ahead of the game when it comes to finding new customers.”
For more information, please visit www.je-consulting.co.uk