When it comes to using Twitter to engage with your audience, as part of your social media marketing strategy, it is important to provide content which your audience will not only engage with, but will want to share. But how do you do this?

According to the results of a recent study, which examined nearly half a million public tweets, you are more likely to be retweeted if you have included a picture within your update.

However, before everyone starts including any old image within their tweets in an attempt to help their updates reach a wider audience, it is worth considering the other findings of the study – as well as ensuring that when you do include an image, it is relevant to the rest of the tweet.

On Twitter, there are a number of ways in which images can be included within your updates – from sharing posts on Instagram and Facebook, to uploading a picture directly to Twitter – and surprisingly the option you choose will influence the likelihood of your tweet being retweeted.

The findings of the study have suggested that those tweets which include an image that has been uploaded directly to Twitter via pic.Twitter.com – which ensures the image is embedded directly into the tweet – are roughly twice as likely to be retweeted compared to tweets without an image.

However, tweets which include an image shared from Instagram are 42 percent less likely to be retweeted, as they include a link to the image rather than embedding the image within the tweet; whilst for images shared from Facebook, the chances of being retweeted are 47 percent slimmer.

Whilst the study has suggested that using pictures uploaded directly from Twitter is likely to provide your tweets with a better chance of being retweeted; pictures are not the only way to ensure your messages are shared.

Other tools available to help your ensure that your audience engage with your status updates on Twitter include sharing relevant information (such as advice for tax deadlines) and a link to where your audience can find more information; and potentially the biggest tool – the hashtag.

A hashtag on Twitter offers the tweeter a number of advantages, especially if the correct hashtag choice has been made, including working as a search function which enables your tweet to be found easily when users are searching for a particular topic – although there can be pitfalls of using the hashtag, as we’ll discuss in our next blog, so keep an eye out for that!

It’s also worth remembering that what works for one tweeter may not work for another, so when it comes to finding ways to improve your social media marketing strategy on Twitter don’t be afraid of using the “trial and error” method – or better still, speak to the experts at JE Consulting, and find out how we can take your social media to the next level.

Categories: Blog