Podcasts are a rapidly growing platform around the world. In the UK alone more than six million adults now tune in each week to listen to their favourite shows – more than double the amount that listened to podcasts five years ago.

Some of the biggest podcasts can attract audiences in the millions, so they are quickly becoming an effective way of spreading a message and promoting your expertise.

Creating your first podcast can be a very daunting experience, so to help you prepare we have put together our 10 Top Tips to the Perfect Podcast.

1. Avoid writing a rigid script

This may go against your gut feeling, but heavily scripting a podcast can be a recipe for disaster. Forcing someone to read from a script makes any conversation sound unnatural and no matter how hard you try; you are more than likely going to trip up over words and panic. Instead, prepare a rough plan for the podcast and include the important notes that you want to include as prompts, but otherwise, just let the conversation flow.

2. Choose a suitable space

Acoustics play a big role in the quality of a podcast. You don’t need to sit in a recording studio, but try to avoid large echoey rooms or outdoor areas. Wherever possible try and find a small room, with soft furnishings, that is as far away from any source of outside noise as possible.

3. Avoid distractions

When looking to record your podcast, try and find a time of the day when you aren’t likely to be disturbed. Switch off your mobile and remove anything from the desk where you are recording that you do not need. Try and clear your head and relax. Avoid long rambles and try to stay on topic as much as you can (if you have something interesting off-topic then this might merit its own separate podcast).

4. Keep your distance

Depending on the equipment you are using, try and find the perfect distance away from the microphone. If you sit too closely then the sound may be distorted, but if you sit too far away, then the recording equipment may not pick up your voice properly. It pays to test the equipment beforehand and listen back to make sure you are coming across clearly.

5. Invest a little, to get a lot back

You don’t have to go out and spend hundreds of pounds on high-quality audio equipment, but neither should you try to record directly of a Dictaphone or smartphone. While these methods may be OK for taking notes at a meeting, they certainly aren’t suitable for recording a podcast. Investing in a relatively low-cost microphone will make your podcast sound much more professional.

6. Inject a little personality

Podcasts with the highest number of subscriptions are usually recorded by charismatic personalities, who throw themselves into the podcast. No one wants to listen to a flat, boring recording, so try and make sure you inject personality and emotion into your conversation.

7. Think about the edit during the recording

Editing a podcast can be as important as the recording itself. Whether you intend to edit it yourself or are seeking help from a professional, try and consider how the show will be edited. Where possible make a note of the times that you were required to stop the recording or sections that you don’t think will make the final cut. This will really speed up the editing process.

8. Practice makes perfect

No one expects every podcast to be perfect the first time, so if possible, try and run through the conversation several times before recording. Don’t worry if you make a mistake, keep going and then re-record that section later if necessary.

9. Be consistent

If you intend to run a series of podcasts try and keep the length and tone of each podcast consistent. Set a time for each recording and stick to it. Try and avoid long podcasts at first if possible, as they are more difficult to record and could be off-putting to new listeners.

10. Enjoy yourself

Recording a podcast may be very different from your regular day-to-day work, so try to enjoy yourself and have fun. Don’t think of it as just another task. An audience will be able to quickly tell if you aren’t enjoying it or don’t want to be there, so try your best to avoid this mentality.

With more people tuning into podcasts every week it isn’t a medium that you can afford to ignore.

It can be difficult to portray the quality of the service or advice that you provide in a newswire, but a podcast can help you show your passion and expertise in your chosen subject.

If you are interested in starting to record podcasts but would like help with preparing scripts, recording and editing then seeking outside help could be extremely beneficial.

Our expert podcast and social media team cannot only assist you with the creation of your podcast, but they can also assist with its promotion. So why not get recording today with the help of JE Consulting.

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