With its 140 character limit, many would be forgiven for believing that to run a successful Twitter campaign, all which is required is to set up an account a type relevant, concise information. Unfortunately, as anyone who has ran a social media marketing campaign using Twitter will testify, it isn’t this easy.

As with all advertising and marketing avenues, along with putting your message into the public domain, you need to ensure that it reaches your target audience at the right times and that what you’re promoting / offering engages with and influences the intended people.

Television advertisers aim to reach the biggest audience they can by paying to have their adverts shown during peak time television programmes. When it comes to social networking, the peak time will vary depending on who you’re following and will therefore vary from business to business.

In an effort to help you reach your target audience on Twitter, here at JE Consulting, we’ve compiled a list of some of the Twitter tools you should be taking advantage of – ranging from those which tell you when is the best time to tweet, to those which give you statistics in regard to how much influence you have on people reading about a certain subject.

Optimum Time to Tweet:

There are a variety of tools available which claim to offer advice as to when is the best time for you to tweet if you want to reach the majority of your audience. Unfortunately, many of these base their calculations on when your “followers” tweet, ignoring any of your updates.

If you want a clearer picture of when is the best time for you to post an update to enhance the chances of you reaching your target audience, then you should use:

Tweriod:

This nifty little tool, which offers a free demo, provides information as to the best time to reach your audience by analysing your own tweets and those of your followers.

Due to the nature of the findings, results aren’t instantaneous; instead they can take a couple of hours, depending on how many followers you have and how many you’re following.

If you’ve purchased credits from the site (for a small fee) then you’re results will also be in more detail and provided in graph form too.

Now that you know the best time to tweet to reach your audience, you need to find out whether the message you’re putting out into the Twittersphere will have the desired impact; again there are online tools which can assist.

Potential Reach of Tweet:

As a business running a social media marketing campaign, reaching the widest audience in the quickest time, with a message which they haven’t heard before is understandably important.

To help you achieve this, consider using the following tool:

TweetReach:

If you’ve ever been concerned that what you’re updating on Twitter isn’t reaching enough people, then TweetReach should put your mind at ease.

With TweetReach you’re able search for a specific URL, Twitter username, hashtag or phrase and see how far the reach and exposure for that tweet was.

This tool also gives you an insight into some of the last tweets received mentioning the chosen search subject, along with the impressions contributed by “X” amount of Twitterers.

So now you have a rough idea as to when the best time to tweet is and how many of your potential target audience you’re reaching; all that is left is to see how much of an influence you’re having on your target audience. This is where the next two online tools come into play.

Klout:

The main principle of Klout is to measure your influence online, and they believe this is possible because when you create content or engage on social media platforms, you impact others.

The Klout algorithm analyses impacts to find your Klout score; influential topics and your influences; all of which are measured on a scale of 1 to 100 – with 100 being influential.

Using data from an array of social media platforms, Klout is able to measure:
• How many people you influence
• How much you influence them, and
• How influential they are

By using Klout and keeping a regular eye on your Klout score, you’re able to grasp an understanding of your influence and also leverage it to reach a wider audience.

It isn’t just about how many people you influence or how much you influence people; but to reach your target audience, it’s important to ensure that you’re trusted in the areas which you’re “speaking” about – which is where signing up to PeerIndex can be beneficial.

PeerIndex:

PeerIndex, according to its website is a “reputation and authority rating platform” giving businesses and individuals the opportunity to see how their tweets influence other and are received; and as such the PeerIndex algorithm recognises the importance of speed and quantity by which users spot and share content on any specific subject.

The algorithm then uses this information as a proxy to measure the knowledge and authority a user has on a specific subject area, before providing you with a PeerIndex score – which is a measure of your online authority, as it reflects the impact of your online activity along with the extent to which you’ve built up a social capital on the internet.

These are just a small handful of the Twitter tools available to assist with your social media marketing. As with everything with social media, what works for one business may not work for another. Which of these do you like and do you have any others which you use to keep an eye on your social media performance? Why not share them by commenting on this post.