With over 10 million users in 175 countries, you could hardly accuse Hootsuite of flying under the radar.
And yet there is sometimes the concern that businesses overlook the advantages of social media management systems – of which Hootsuite is of course the most popular.
Part of the problem perhaps is that the site sounds a lot more complicated than it is.
Rather unhelpfully Wikipedia describes it as a “system user interface that supports social network integrations.” To which many companies may understandably reply, “yes, but what does it do?”
In essence, Hootsuite allows you to manage all your social media pages (or certainly the main ones) through one account. Twitter, Facebook, LinkedIn and several other channels are accessible and you even have the option to post to more than one page at the same time.
For companies who have multiple accounts and want to get a message out there quickly, the site saves the rigmarole of having to log-in and out of three or four different profiles.
Another advantage is the option to schedule posts to appear at a time of your choosing.
If you want a tweet to go out at seven o’clock on a Saturday evening to let your followers know that the business awards that your company is sponsored are about to get underway, then Hootsuite can help. You can arrange for this to go out at this date and time, days, weeks or even months in advance.
Of course social media management systems aren’t perfect. Not all the features of individual social media sites are available through Hootsuite, which means you’ll still have to log-in to the pages themselves if you want to do certain things.
And you also need to bear in mind that while Hootsuite is available free, some of its more elaborate tools are restricted to those who pay for a premium service.
Despite these drawbacks, there’s no doubt that once you’ve got to grips with the admittedly daunting looking dashboard, the site can be a huge benefit to your business and is definitely worth considering.