Our one-day course designed specifically for professional firms, provides practical and
hands on guidance for implementing a social media plan to engage with clients, win new clients and recruit new people.

The Social Media Master class will equip you with all the knowledge and tools to understand the core social media platforms and how to maximise your social media results. Designed to give attendees the social media basics through to advanced strategy execution, this course will provide everything you need to know to implement and grow your firm’s social media effectively.

Throughout the day we provide examples of real social media strategies that are working with other professional firms, along with the latest tools to measure your own online marketing efforts.

How will you benefit?

After attending you will have a good understanding of:

Social media and the driving forces behind it - your clients.
How to create, execute and manager your firm’s social media strategy
How to set up and use the key social media platforms including Facebook, Twitter, LinkedIn, YouTube, Blogs and Google+
How to create a social media policy and manage risk
Best practices and how to deal with problems if they arise
Social media analytics and monitoring tools for your business
How to approach social media advertising and understanding ROI
The why and how of business blogging to grow your business

Who should attend?

This course has been designed for any firm that is thinking about or has an existing social media presence. Covering the basic key components of setting up and developing social media campaigns through to creating a social media strategy, this course is suitable for those taking their first steps into social media or wanting a refresher of the core elements, followed by more advanced social media strategy and monitoring.

Our previous attendees have included partners, directors and marketing executives, from legal and accountancy firms of all sizes.

Wed 29 March 2017
The Belfry, Lichfield Road, Wishaw,
B76 9PR

Tue 06 June 2017
1 Cornhill, London, EC3V 3ND

Agenda

Introduction & Strategy Overview

Social media use in professional firms
How social media relates to your firm
Learn where and who your audience are and how to target them
Setting your goals – clients, prospective clients, potential employees
Getting started with your social media strategy

Social Media Platforms

An overview and introduction to the most popular platforms that work best for professional firms
How to set up and optimise your platforms and the benefits of doing so
Finding your way around each platform – familiarising with each interface
Social media best practices – basic dos and don’ts
How to create engaging content that works for you and for each platform
Understanding the key features of the major platforms

Reputation Management

Common mistakes and pitfalls made by professional firms
Reputation management – how to deal with negative communication
Legal implications

Measuring & Analytics

Basic analytics – understanding most common metrics of each platform
SEO benefits
Blogging and Vlogging - How to create engaging and sharable content

The cost to attend this course is just £149 plus VAT per person and includes refreshments and lunch

Course Leader

Jo Edwards
Managing Director
JE Consulting

Jo Edwards is the principal of JE Consulting, who specialise in providing marketing assistance to accountancy and legal firms. Jo has over 30 years practical marketing experience working with a wide range of firms across the UK, both large and small and has a particular specialism in preparing and delivering internet and social media strategies to clients. Jo and her team’s "hands on" approach to marketing has helped many firms across the country, to generate new clients and develop profitable cross-selling services to existing clients through innovative e-marketing programmes.

Wed 29 March 2017
The Belfry, Lichfield Road, Wishaw,
B76 9PR

Tue 06 June 2017
1 Cornhill, London,
EC3V 3ND