Everyday, new headlines emerge about the incredible potential of AI, but how can you use it to help you win more work?
It’s time to introduce a new term, that is likely to become more and more important in the next few months – Generative Engine Optimisation (GEO).
The once mighty Google now has a new challenger, as younger generations and tech-savvy searchers are increasing their use of AI platforms to recommend them services and products.
How does it work
GEO is a new content strategy focused on increasing visibility for your brand within AI-driven search and answer engines.
Platforms like Google’s Gemini and OpenAI’s ChatGPT can crawl the web now to find effectively find information based on prompts, with several businesses we have spoken to winning new enquiries from AI recommendations.
These platforms don’t just provide lists of links, they synthesise, interpret and deliver complete, conversational responses to user queries, based on the specific context of each prompt.
GEO ensures content is optimised to be selected, cited or synthesised by generative engines, rather than merely ranked by traditional search engines.
How to get started
If you want to win new clients via GEO, you need to join our upcoming Magpie CPD session on 24th June at 11am as we guide you through the ins and outs of this fast-evolving marketing tool.
