Why is web design for accountants so important?
Accountancy firms should think of their website as their shop window.
It is the first thing that most clients will see – making the best initial impression counts.
Did you know?
Website visitors only take about 50 milliseconds to form an opinion about your site
Around 57% of visitors won’t recommend a company with a poorly designed website
Almost 40% of visitors will stop using a website if the content or layout is unattractive
88% of clients are less likely to revisit a website following a poor experience
What does your current accountancy website say about you?
If it looks outdated, doesn’t convey your approach or is simply difficult to navigate then it is time for change.
Building and designing a new website doesn’t have to be stressful or costly – and it can make a big difference to your lead generation and interaction with clients.
A website design should reflect your brand and deliver the right message from the get-go so that clients have a greater appreciation for the value that you can add to their business and lives.
If it doesn’t function well or is not responsive on mobile devices, another accountancy firm’s website is only a click away – can you afford to lose new clients this easily?
How can my website help me generate leads for my accountancy firm?
Lead generation for accountants can be challenging, especially in such a competitive market, but it is often one of the main end goals of building a successful website.
Winning new work from your website can rely on a lot of factors, including:
Clients will have certain expectations of a firm and if you aren’t meeting them in your website design then they may simply go elsewhere.
Accountancy firms need to add value to the client experience on their website and make their journey online easy to navigate.
If your website is clunky or it is difficult to find the information they need, it can be frustrating and off-putting – remember you may only have milliseconds to grab their attention and win them over.
Evaluating the functionality and effectiveness of your website for lead generation can be difficult, which is why it helps to have professionals give you an independent assessment.
We understand the UK accountancy market better than most, thanks to our 20 years of experience building effective websites.
How we can help
We specialise in producing effective and attractive websites for accountants – helping firms to review their current weaknesses and build sites that win them new leads and impress clients.
We have built sites for accountancy firms across the UK, including:
• Websites for accountants in Birmingham
• Websites for accountants in London
• Websites for accountants in Sutton Coldfield
• Websites for accountants across Yorkshire
• Websites for accountants in the South West
• Websites for accountants in the Cotswolds
• Websites for accountants in Lincolnshire
• Websites for accountants in the North West
• Websites for accountants across the Midlands