By Callum Macrae, Marketing Director I’ve seen far too many businesses treat email marketing like a tick-box exercise. Write something bland, send it out, hope for the best. But that’s not how you build relationships, Read more
Multi-award-winning accounting firm Mazuma has appointed accountancy marketing specialists, JE Consulting, as part of their growth plans to expand and continue their unrivalled growth. The appointment of JE Consulting is part of Mazuma’s wider plan Read more
By Jo Edwards, Senior Director What sets you apart from all the other businesses doing the exact same thing as you? What are your unique selling propositions (USPs) and the distinctive angle that makes your Read more
Everyday, new headlines emerge about the incredible potential of AI, but how can you use it to help you win more work? It’s time to introduce a new term, that is likely to become more Read more
The doctor is in the house. Dr. Simon Cassam is our newest copywriter and is here to hold clinic on creative content. He joins us having recently completed a PhD in Creative Writing, with a Read more
By Richard Croxford, Account Manager I think direct mail campaigns are still amazing marketing strategies. There. I said it. And before you roll your eyes and mutter something about QR codes and TikTok campaigns, let Read more