Business clients are the lifeblood of many professional service firms’ income. As such, it is important to develop an effective marketing strategy that reaches senior management figures and promotes your services within targeted industries. However, Read more
We at JE Consulting are beyond excited to share the news: we’ll be at this year’s LegalEx event! Taking place at ExCel in London on 29-30 November, this is the gathering you don’t want to Read more
In the intricate dance of marketing, every step matters, but perhaps none as much as the Call to Action (CTA). It’s the crescendo in your marketing symphony, the decisive moment when potential customers take the Read more
An advert flashes onto your screen. A 15-year-old car, with rust and a dented bumper, is leaking fuel onto the road. A young man stands beside it with a frown. You are reminded of last Read more
Video marketing is vital for professional service firms who want to grow their business and reach new clients. A massive 92 per cent of video marketers say that video content gave them a positive return Read more
The psychology of advertising is a fascinating subject that has intrigued (and infuriated) advertisers for the last century. It has been the subject of numerous studies, books, and essays and continually provides surprising results. The Read more