By David Haw
In simple terms, what is GEO and why does it matter to our clients?
In short – GEO is about curating your service offering and reputation to boost the chance that AI tools will recommend your business. GEO is the new kid on the block when it comes to digital marketing. As AI chatbots and tools become more common, more people will be discovering, researching, and vetting your services and reputation with AI tools. GEO matters to any professional services firm that wants customers to find them. GEO fast-tracks user research and can send warm leads to your business that convert faster.
What’s one practical thing a business could do right now to improve their GEO?
Think hard about who your best clients are and what your ideal customers are looking for. Check whether your site clearly states who you serve, what problems you help with, and demonstrates how you’ve previously helped clients.
What’s one thing people often get wrong about GEO?
Biggest mistake – Ignoring GEO. If you think that just because your SEO is good, you’ll get recommended, you’re wrong. AI chatbots are always looking for the best answer to a user’s prompt. They can consume a lot of context and will often recommend specialist firms over generalists. Many professional service firms try to cast their net too wide, and state that they help businesses and individuals of all types, everywhere. Thousands of businesses claim that. You have to show that you’re the best solution to the user’s specific problem.
