What are Google Ads (PPC) and why does it matter to our clients?
Google Ads is a form of PPC (pay per click) that helps businesses show at the top of Google when people are searching for products/services that they offer. PPC means that businesses will only pay for the clicks when a user clicks on the advert. It allows our clients to target the right audience, at the right time and generate leads and enquiries.
One practical thing a business could do right now to improve their Google Ads
Make sure the landing page being used is highly relevant to the ads you are serving, and that the page is optimised as a dedicated PPC landing page.
What’s one thing people often get wrong about Google Ads?
One mistake people get wrong about Google Ads is setting up the campaigns and then leaving them to run on their own. Campaigns need to be monitored and regularly reviewed to get the best results and to spot further optimisations and opportunities.
