Blog
How to tap into new markets? The right approach
Are you trying to break into a new niche? Or launch a new service? Whilst you know you might be able to deliver the advice and support needed, do you know how to market this Read more
Blog
After World Marketing Day – Putting evolving theory into practice
This Bank Holiday Monday, marketers across the world reflected on their approach to communicating with audiences and converting consumers into clients. 27 May was officially designated World Marketing Day in 2023, honouring the birthday of Read more
Blog
The power of in-person marketing: How to create deeper connections through conferences and industry events
The last decade has seen a significant shift in how we communicate and meet with peers, clients and customers. The pandemic and the move to greater home working saw a surge in webinars, video calls Read more
Blog
Putting the “social” back into social media
We all know that social media is now one of the primary – if not the primary – marketing channels. However, many agencies tend to take a headlong, aggressive approach to social media, without considering Read more
Blog
Boosting your firm’s leads through personal branding
When we look at professional service branding – and marketing as a whole – we tend to see a focus on ‘macro-issues’ like web design, email communiques and digital strategies. But often this leads to Read more
Blog
Free Magpie and Moneypenny events: Coming soon!
Magpie CPD is running a series of FREE courses as part of our efforts to bring accessible marketing-based ‘Continuing Professional Development’ (CPD) to our clients and the broader marketplace. Our principal Director, Jo Edwards – Read more