The Labour Party’s victory in the General Election was thanks, at least in part, to their use of social media. Celbe Silcock, Social Media Manager at JE Consulting, claims that their use of digital marketing Read more
So, you missed our recent Magpie CPD session called “LinkedIn Masterclass”, but you still want to get to grips with the platform? Maybe you’ve been using it for some time and you’re ready to see Read more
By Jack Constant, Director of Sales at The Professional Alternative Finding, hiring and retaining trainees has become a real challenge for lots of professional service firms. Delivering market-leading pay and an engaging, welcoming work culture Read more
Markets, objectives and audiences can all change over time and your marketing strategy needs to reflect new trends in the marketplace. Regularly revisiting your marketing strategy isn’t just good practice – it is critical to Read more
For marketing teams working within professional service firms – accountants, solicitors, etc. – the election threatens to introduce some chaos into their strategies. The reason? These businesses provide detailed, technical knowledge on tax, regulations, laws Read more
Ongoing proposals to ban or reduce access to ‘low-value’ degree courses have caused some controversy in the marketing community and the businesses we serve. Criticism has addressed the reduction in choice offered to potential students Read more