The first thing that some businesses do in a downturn is slash their marketing budget – is this good housekeeping and business prudence or a knee-jerk reaction that will have long-term consequences? A big mistake Read more
It’s time to refocus your marketing efforts. Up until recently, the baby boomer generation (otherwise known as boomers or people born between 1946 and 1964) were considered illiterate in the social media space. Excluded, many Read more
How many of you bother to truly engage with the social media you follow? Sure, many of us will scroll through feeds, but how many of us get involved or are grabbed by the posts Read more
Reciprocity theory is the simple yet powerful idea that when someone does something beneficial for us, we are instinctively inclined to return the favour. In marketing, this means creating a give-and-take dynamic with your audience. Read more
When we look at creating a marketing strategy for your firm, we often ask our team to think about the ‘seven Ps of service marketing.’ Our Managing Director, Jo Edwards, says: “The seven Ps provide Read more
As the year comes to an end, the JE Consulting team have been looking back at a year of significant change in the digital marketing sector, especially within marketing for professional service firms. We have Read more