How many of you bother to truly engage with the social media you follow? Sure, many of us will scroll through feeds, but how many of us get involved or are grabbed by the posts Read more
Reciprocity theory is the simple yet powerful idea that when someone does something beneficial for us, we are instinctively inclined to return the favour. In marketing, this means creating a give-and-take dynamic with your audience. Read more
When we look at creating a marketing strategy for your firm, we often ask our team to think about the ‘seven Ps of service marketing.’ Our Managing Director, Jo Edwards, says: “The seven Ps provide Read more
As the year comes to an end, the JE Consulting team have been looking back at a year of significant change in the digital marketing sector, especially within marketing for professional service firms. We have Read more
If your website is hard to find, then you are probably missing out on potential clients because of poor Search Engine Optimisation (SEO) practices. SEO is the art of bringing your website from a lower Read more
Your firm’s reputation is the most important aspect of the marketing equation. It’s the bedrock upon which trust, credibility, and success are built. “A good reputation is more valuable than money” – Publilius Syrus Its Read more