The dilemma of running a promotion or investing in marketing is often a challenging one to answer for many professional service firms. Both approaches have their merits, but if you’re looking to make a long-term Read more
In today’s saturated market, standing out from the crowd has become an absolute necessity. A great way to distinguish your professional service firm is by developing a unique “brand voice.” Your firm’s voice serves as Read more
Business clients are the lifeblood of many professional service firms’ income. As such, it is important to develop an effective marketing strategy that reaches senior management figures and promotes your services within targeted industries. However, Read more
We at JE Consulting are beyond excited to share the news: we’ll be at this year’s LegalEx event! Taking place at ExCel in London on 29-30 November, this is the gathering you don’t want to Read more
In the intricate dance of marketing, every step matters, but perhaps none as much as the Call to Action (CTA). It’s the crescendo in your marketing symphony, the decisive moment when potential customers take the Read more
An advert flashes onto your screen. A 15-year-old car, with rust and a dented bumper, is leaking fuel onto the road. A young man stands beside it with a frown. You are reminded of last Read more